Zach & Kiki

Initially, we directed our digital marketing initiatives towards strengthening the brand. We focused on establishing a strong brand identity and market position for Zach & Kiki. We initially focused on tier-1 cities to strengthen the brand by increasing brand awareness among parents looking for premium, high-quality apparel for their kids. We then aimed at boosting online store customer visits and apparel sales at Zaki & Kiki. Our campaign objectives also included increasing the brand’s visibility and enhancing its reputation using different online marketing channels. Using content marketing strategies for different social media platforms, we aimed to reach parents who prioritize product quality over budget.

We launched our campaigns for Zach & Kiki with the primary objective of increasing brand awareness. We first focused on tier-1 cities and targeted parents belonging to the premium class who are concerned about product quality. We used child influencers and other digital marketing tools to garner attention towards the brand and its products, which helped increase overall brand awareness. By leveraging creative content, product-based campaigns, carousel ads, and remarketing campaigns, and by implementing other digital marketing strategies, we increased online store visits and kids’ apparel sales at Zach & Kiki. Through effective content marketing strategies, we were able to position Zach & Kiki as a premium brand and gain customer trust. As a result, there has been an increase in the total number of sales. We have also expanded our campaigns to almost 12 other cities to increase Zach & Kiki’s customer base.

• There are a large number of competitors in the market offering high-quality kidswear on both online platforms.
• Increase brand acceptance among parents and garner their trust in the product's quality.
• Create assurance that the unique and stylish designs and dress collections available at Zach & Kiki stand out from those of their competitors.