Labour India

With the emergence of online classes and large accessibility of e-Learning publications during the pandemic, the client faced a critical situation as the magazine sales went down steeply. This is when the concept of digital magazines was thought of. Our campaign objective was primarily to launch the educational magazines and products of Labour India on the digital platforms and leverage the prospects of digital branding and sales to expand the reach of the brand.

We centered our approach on the following unique selling points of the brand - superior quality content, availability at affordable prices as compared to the overpriced products of the competitors, the sentimental value that has resonated with the audience for years and the unmatched legacy. Through emotional marketing, we carefully used the brand values to instill aspirations and dreams. Being one of the top social media marketing agencies in Calicut, Kerala, we strengthened our campaigns by bringing into play Influencer marketing through native endorsements. The Ad creatives and copies were drafted and published in a manner that they conversed directly with the target audience and implicitly nudged the target audience to take the action of subscribing to online magazines through careful selection of Call to Action (CTA) buttons.

• Severe competition from players like Byju's and WhiteHat Jr in the educational market.
• Stepping into the digital arena and building a stable foothold in a short span of time seemed to be a daunting task even though the brand carried a historical legacy tag with it.