Hyundai
CASE STUDY
46% Increase in Car Sales
About Client
Hyundai, one of the industry giants in the automobile sector, is the world's fastest-growing automotive brand. The company's goal has always been to create new possibilities. It rightly scores well on reliability surveys and ranks amongst the top most innovative and sustainable global automakers preferred by vehicle enthusiasts.
Campaign Objective
The objective of our Hyundai digital marketing campaign was to enrich the market presence of the brand and to reach out to the target buyers to strengthen the brand’s positioning through integrated communication, thereby driving sales. It was inevitable for Hyundai to strongly establish their digital presence and gain competitive advantage in the automobile industry.
Challenges
- A highly competitive automobile market.
- COVID-19 pandemic posed a threat as people were averse to buying cars due to price sensitivity.
- Inhibitions about After Sales services - service centers, replacement policies etc.
Our Approach
The first step we did was to curate the digital marketing strategy by identifying different cohorts with different action taking triggers. It was imperative that we understand the sort of purchase intentions the target audience had and build content pillars around it. We, at Viral Mafia then worked on creating communication for customers falling in different price point buckets and used multiple themes to push people down the sales funnel. Our approach was to build trust, by coupling features with inspirational value among high intent car buyers and thereby sealing the deal. Even with cut throat competition during the seasonal campaign periods, Google search trends for Hyundai led the tribe. All of this was brought about by high impact content and brand-product recall.
The Result
46%
Increase in Car Sales
53%
Increase quality leads
160%
Increase in social media engagement
Ad Types
Facebook and Instagram Ads
In order to obtain the expected outcomes, we made use of social media platforms like Facebook and Instagram to advertise about our client and their offerings. We successfully generated new leads, and converted them into car sales through these ads.
Google Ads
We made effective use of Google ads to promote the various features and types of cars being sold by Hyundai. This increased the awareness among the prospective buyers which further increased the traffic to our client’s website obtaining the anticipated outcome at the end.
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