Hyundai

The objective of our Hyundai digital marketing campaign was to enrich the market presence of the brand and to reach out to the target buyers to strengthen the brand’s positioning through integrated communication, thereby driving sales. It was inevitable for Hyundai to strongly establish their digital presence and gain competitive advantage in the automobile industry.

The first step we did was to curate the digital marketing strategy by identifying different cohorts with different action taking triggers. It was imperative that we understand the sort of purchase intentions the target audience had and build content pillars around it. We, at Viral Mafia then worked on creating communication for customers falling in different price point buckets and used multiple themes to push people down the sales funnel. Our approach was to build trust, by coupling features with inspirational value among high intent car buyers and thereby sealing the deal. Even with cut throat competition during the seasonal campaign periods, Google search trends for Hyundai led the tribe. All of this was brought about by high impact content and brand-product recall.

• A highly competitive automobile market.
• COVID-19 pandemic posed a threat as people were averse to buying cars due to price sensitivity.
• Inhibitions about After-Sales service centers, replacement policies etc.