Mahindra
CASE STUDY
40% increase in sale
About Client
Mahindra is an iconic and legendary Indian multinational automotive manufacturing enterprise driven by innovation and passion. It is one of the largest vehicle manufacturers by production in India. They manufacture excellent automobiles of superior quality and are ranked as one of the most trusted manufacturers in the automobile market globally.
Campaign Objective
The goal of our Mahindra lead generation campaign was to improve the market presence of the brand and to reach out to the target audience to strengthen the brand’s positioning through integrated communication. It was extremely important for Mahindra to break through the clutter and make it relevant for the new age adventurous automobile buyers.
Challenges
- A highly competitive automobile market.
- COVID-19 pandemic posed a threat as people were averse to buying cars due to price sensitivity.
- Inhibitions about After Sales services - service centers, replacement policies etc.
Our Approach
To break free from the challenging hemisphere, we decided to take a step back and see how we could identify and leverage the strengths of the variants and project it across on various digital platforms starting from Search to Facebook to Display. We used Ads that were targeted to 10-25 km radius to the Mahindra store that helped in generating store visits. Trust building elements covering vehicular safety, features coupled with instilling inspirational value amongst interested car buyers were used for creative development and via a combination of slideshows, carousels and static ads, we stayed in constant touch with our audience through various platforms that led to the generation of greater number of leads in a cost-effective manner.
The Result
40%
increase in sale
60%
increase in qualified Leads
200%
increase in Social Media Engagement
Ad Types
Facebook and Instagram Ads
To gain the desired results, we made use of social media platforms like Facebook and Instagram to advertise about our Mahindra and their cars. We successfully generated new leads, and converted them into actual sales through these ads.
Google Ads
We made effective use of Google ads to promote the features of various cars among the target customers. This increased the visibility among the prospective buyers and ultimately increased the traffic to our client’s website obtaining the anticipated outcome at the end.
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