Mahindra

The goal of our Mahindra lead generation campaign was to improve the market presence of the brand and to reach out to the target audience to strengthen the brand’s positioning through integrated communication. It was extremely important for Mahindra to break through the clutter and make it relevant for the new age adventurous automobile buyers.

To break free from the challenging hemisphere, we decided to take a step back and see how we could identify and leverage the strengths of the variants and project it across on various digital platforms starting from Search to Facebook to Display. We used Ads that were targeted to 10-25 km radius to the Mahindra store that helped in generating store visits. Trust building elements covering vehicular safety, features coupled with instilling inspirational value amongst interested car buyers were used for creative development and via a combination of slideshows, carousels and static ads, we stayed in constant touch with our audience through various platforms that led to the generation of greater number of leads in a cost-effective manner.

• A highly competitive automobile market.
• COVID-19 pandemic posed a threat as people were averse to buying cars due to price sensitivity.
• Inhibitions about After-Sales service centers, replacement policies etc.