Nehru Group of Institutions

The objective of our lead generation campaign was to generate maximum leads and transform them into confirmed student enrollments at various colleges under Nehru Group of Institutions. This digital admission campaign helped to secure maximum admissions from within the target audience during every academic year. We were successful in implementing our strategies effectively as a result of which we were able to convert qualified leads and obtain expected outcomes.

As a leading digital marketing agency in Calicut and Kochi, Viral Mafia accepted the challenge and developed a well-planned strategy to meet the client's goals. We identified the course-wise target audience and conceived effective ideas to reach out to them and bring them into the Lead funnel. Digital platforms like Facebook, Instagram, Google Search and YouTube were highly used, and Remarketing and Display marketing were utilized. The audience that did not qualify to be the target audience was filtered out to avoid Ad Spend misappropriation. Our attempt was to bring in maximum qualified leads for which Responsive Search Ads and Dynamic Keywords insertion features were used to close the gap between keywords and search queries. Target CPA was the bidding strategy used and we also made use of Remarketing List Search Ads (RLSA) to avoid missing out on returning visitors. Appropriately themed landing pages were used to communicate course offerings along with social proofs to push the lead down to the conversion stage.

• Rising number of educational institutions.
• Diminishing interest levels among students to pursue technical courses.
• Tough competition from other institutions who were excessively utilizing digital platforms.
• There were also courses that required personalized communication without which it would lead to higher cost per acquisition.