Medlounges
CASE STUDY
200% Increase in quality leads
About Client
Medlounges is an all encompassing premium family health clinic based in Thiruvalla. It offers multiple, allied and complementary health and aesthetic programmes for meeting the myriad requirements of the clients and the services are focused on yielding an ultimate result of complete wellness and satisfaction for body and mind.
Campaign Objective
The objective of our lead generation campaign was to generate maximum leads and transform them into confirmed customers bookings for its premium services, especially for Liposuction and Hair Transplantation in the whole ofKerala. Our digital marketing campaign helped them to obtain maximum enquiries about their services and also confirmed bookings. We were successful in implementing our lead generation strategies effectively as a result of which we were able to convert qualified leads and obtain expected outcomes.
Challenges
- Rising number of cosmetic clinics that provide multiple types of cosmetic and wellness treatments.
- Enhance the visibility of Medlounges and make people aware about the state-of-the-art technology used by the brand which is multi-fold superior when compared to its competitors.
- Tough competition from existing Liposuction and Hair Transplant clinics in the market.
- To eliminate the negative attitude of people about Liposuction and to win their trust.
Our Approach
As a leading digital marketing agency in Calicut and Kochi, Viral Mafia successfully developed a well-planned creative content to meet the client's objectives, by making use of different digital platforms. We effectively positioned the brand in the minds of the in-market audience and were able to spread awareness about the benefits of the treatments being offered. We identified the target audience and conceived effective ideas to reach out to them and bring them into the Lead funnel. Digital platforms like Facebook, Instagram, Google Search and YouTube were highly used, and Remarketing and Display marketing were utilized. Appropriately themed landing pages were used to communicate service offerings, and all these efforts finally led to an increased service bookings at Medlounges.
The Result
200%
increase in quality leads
60%
increase in sales
104%
increase in Social Media Engagements
Ad Types
Facebook and Instagram Ads
In order to obtain the expected outcomes, we made use of social media platforms like Facebook and Instagram to advertise about our client and their offerings. We successfully generated new leads, and converted them into confirmed bookings through these ads.
Google Ads
We made effective use of Google ads to promote the services being offered by Medlounges. This increased the awareness among the prospective customers about the benefits of the services at the clinic increased the traffic to our client’s website obtaining the anticipated outcome at the end.
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