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Tata Motors
Tata Motors is India's biggest multinational automotive manufacturing company and a trusted brand that works closely in line with customers' aspirations, offering innovative solutions.
TATA Motors
Automobiles
The Result
43%
Increase in car sales
60%
Increase in qualified leads
105%
INCREASE IN SOCIAL MEDIA ENGAGEMENT
Campaign Objective
The main objective of our campaign was to drive sales, overcoming the slow-down caused by the pandemic. The quantifiable goal was to optimize digital campaigns for the lower funnel event of car purchases at an optimum cost per lead.
Our Approach
Being one of the Top Digital marketing agencies in Calicut, Kerala, dealing with automotive digital market space for years now, it was not difficult for us to devise a strategy to drive sales. The key factor however was to make the creatives look and sound more aspirational and beneficial. With the use of the vernacular marketing approach on both static and video assets, we aimed to resonate with maximum people from the available target group. We focused on building trust factor amongst the segmented audience in the most authentic and persuasive manner. Our approach was to put across high impact content and enable brand-product recall and thereby drive lead registrations.
Challenges
- Stiff competition from other players in the market.
- Economic crunch caused by the pandemic, and decline in people’s interest to purchase cars.
- Mixed brand trust value
Ad Types
Client Success Stories
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