Dool News

The main objective of the campaign was to attain strong readership for Dool News by connecting and engaging with readers through creative and technologically advanced approaches. We were also entrusted with the task of improving the promotion of featured news in the portal.

In order to improve readership, we used Facebook and Google features to seamlessly deliver featured snippets in bite-sized capsules to the audiences showing high affinity towards current affairs and also reach out to the new readers and generate interest in them. Through Constantly Optimized Campaigns, we were able to secure an increased rate of new visitors and the rate of visitors returning to the portal also showed a steep growth. User retention was our primary goal for which we developed content modules that will drive maximum views and maximum watch time. Through Visitor Analytics, adaptive content strategy that took into consideration segregated custom intent was executed to improve snippet click rate. Business to Business (B2B) campaigns were successful in bringing business leads to DoolNews, giving a significant boost to its corresponding revenue streams.

• The number of online publications had mushroomed due to an increasing trend of viewers shifting to online consumption of news and articles. To stand out in the ruthlessly competitive space was a tough challenge.