Brands and businesses will have lakhs of followers but roughly one tenth of it will be their potential customers, that is mainly because users follow them for connection and entertainment only, most of the brands and business lack something in which they can’t canvas their users or followers to become their customer. So, let’s get into social media funnel and try to know what it has to do with building potential customers from followers.
Social media funnel, What and How?
Posting random things on websites or random platforms doesn’t lead to sales. A clear marketing strategy which guides a customer from the initial interaction to a loyal customer, social media funnel is just like a physical funnel in which only loyal customers get passed through the bottom of the funnel. Creating and maintaining a good social media funnel, guiding users by proper awareness, clear assistance by knowing their interests helps to create a strong community of regular/loyal customers. It goes like first the user notices, they like your products/services, they begin to trust you and at last they will advocate for you.
Let’s break the funnel into parts
- Top of the funnel: – The initial part, at this stage the users don’t know you they don’t know whether they need you, obviously a vague overview. At this stage what you need is recognition not sale leads and posting sales related content will adversely affect you. Educate the user about your brand, the user should get a basic awareness about your brand or business, what does it stands for, what is unique about it and why should they choose you over others. This can be done by
1.Collaborating with social media Influencers
2.Through short videos which is to be displayed in various social media platforms (Infotainment)
Visibility and recognition is what we need at this stage.
- Middle of the funnel: – If u can lure them with the awareness and educational content into the target platform or webpages you are one step ahead. Once they follow their sole aim would be just connection and entertainment and also some others follow you for knowing the evolving trends of that specific area so basically none of them will have any thoughts of purchasing any of your good or services even in their mind. Here we have to be concentrated on trust building, a strong bond must be fostered so that the user must get an insider feeling. For that cater them with
- More educational content
- Real client testimonials, reviews and the reply for the same from your side
- E-mail signups for regular sharing of information (newsletters, free resources)
- 24 x 7 Ai integrated messaging services should be kept for clearing the queries raised by the users.
- Raising polls to know about interests, special Q&A sessions
Active participation of yours will get noticed and helps in building trust around the digital space.
- Bottom of the funnel: – Here the user will be in a transition point they double check whether to purchase or not. Act swift, give exclusive or limited time discounts and free trials for limited customers if possible. Your hard work begins to bear fruit from here onwards. Strategies must be like that it should generate maximum possible revenue out of sales. For tailoring strategies according to the goals and motives of your business partnering with a best performance marketing agency in Kerala is preferrable.
After converting a user to loyal customer there lies advocacy which is beyond the funnel bottom where the customer itself talks for your brand among others. So, along with your digital marketing strategy the publicity gained from the loyal customers work like a double engine which boost your brand sales.
Keeping InTouch with social media influencers
As you know, today the YouTube and Instagram is inundated with vlogs and reviews, so keeping in touch with influencers will benefit you for sure. Though these influencers marketing can be highly effective for that it reaches the targeted audience which leads to a boost in conversion rates. A percentage of trusted followers of the influencer will trust your brand if that specific influencer can vouch for you.
Things lo look upon while creating a funnel
- Never post randomly without a vision
- Cater content by knowing your followers
- Don’t stuff content instead show your values
- Scrutinize your strategy frequently and patch up the flaws if there is any
- Optimize each funnel through testing and refine it based on the data
A normal content gains attention but a funnel converts the attention to sales. Let’s look at a real-life example of a funnel. Assume that you have an online education platform. The first thing to do is: –
- Post a couple of educational content to raise awareness about your course among the users
- Offer a trial class in exchange of their mobile number or E—mail.
- Sending E-mails and messages to notify them about the features and special privileges that you offer.
- Presenting them a specific offer by studying their interest further attracting them for buying your course.
- Constantly tracking the customers and providing them special privileges to keep them as your local customer.
It’s about knowing the customer and leading them through the path you lead. Social media funneling works as the heart of digital marketing strategy. It is preferrable to create a social media funnel before running an ad campaign. Because a funnel nurture followers and over time we can create a community of warm customers and further ad campaigns in future will give you double benefits and lead to relatively higher conversion rates. The trust we build with the customers could be utilized in the future. If you introduce any new products or service in the future the loyal customers will be there in the front line for its advocacy. If you’re ready to turn your audience into potential customers for generating a higher return on investments Viral Mafia is here to help you, Trust the best digital marketing agency in Kerala for scaling your business to expected levels.
