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What Are Some Of The Best Alternatives For Google Analytics

Google Analytics is one of the most popular web analytics tools used for statistics and search engine optimization (SEO). It helps you find out your top sources for user traffic, track purchases, discover user engagement patterns, analyze user behaviour analytics, and so on.

Why should you seek other alternatives for Google Analytics

Top Google Analytics Alternatives

Here are some of the best alternatives for Google Analytics:

Matomo Firstly, Google Analytics does not comply with GDPR (General Data Protection Regulation). The other concerns regarding Google Analytics are that they make relentless changes, and provide needless, incomplete, and inaccurate data.

Matomo (previously Piwik) is open-source software that is beginner-friendly and easy to use. It provides a host of features including web analytics, multi-attribution to heat maps, SEO performance and so on that can give a full picture of your data-driven marketing efforts.

With Matomo, you have the choice of opting for an on-premise or cloud-hosted solution, giving you full data ownership.

It is a more ethical choice than Google Analytics as it does not use your customer’s browsing information.

Piwik PRO Analytics Suite (PPAS)

Piwik PRO, an alternative with advanced privacy features provides detailed insights into website traffic and user behaviour. It abides by data protection laws.

It is a suitable tool for organizations that work with sensitive customer data like government, finance, and healthcare.

Piwik PRO can be used to monitor user behaviour across desktop, mobile, apps, and intranet, including post-sign-in areas, e.g. in transactional systems. It offers features such as heat maps, session recordings, and goal tracking.

PPAS offers product training to beginners. It is fully customizable and gives you full control over your data and the way it is stored.

Adobe Analytics

The advanced analytics tool, Adobe Analytics offers a range of features including marketing analytics, attribution, and predictive analytics, and lets its users analyze and improve their user journey. It is integrated with Adobe products like Adobe Marketing Cloud and Adobe Target.

Adobe Analytics helps you compare different metrics, create and manage customer segments, and export data in multiple ways. This gives you a deeper understanding of personalized experiences, content monetization, and campaign return on investments.

Fathom Analytics

This privacy-focused, cookie-free platform offers simple user analytics. Easy to install and use, it doesn’t require GDPR, CCPA, or PECR notices.

Fathom promises 100% security for your data and doesn’t share your website data with advertising companies or third parties or share or monetize it.

Gosquared Analytics

A real-time analytics tool, Gosquared helps you improve your web traffic and convert more.

You can use Gosquared Analytics to track website visitors, campaign data points, and the most common events among your visitors in real time. This makes it easier for you to segment your audience and make data-driven decisions.


Foxmetrics allows you to create custom data models so you can take your analytics farther than Google Analytics. With these models, you can create beautiful dashboards and even set up alerts when your system detects abnormalities.

It has a user-friendly interface and easy-to-use API integration.


This user behaviour tool, which is loaded with advanced features, records visitors’ actions on websites, mobile apps, and games.

You can utilize Smartlook for filtering recordings to focus on specific events and track a particular behaviour.

It has a multi-user workspace and REST API, which can offer insights even for large enterprises.


Oribi, the all-in-one marketing analytics tool provides insights and trends in one report with powerful features and helps you make data-driven decisions.

It tracks all links and events by default,  and you can set up goals without adding any code and receive insights on how to drive more conversions


It is a product analytics tool with which you can view how people engage with your product, track customer conversion and retention, and improve your products along with your users’ experience.

It helps you discover valuable insights by allowing you to segment them down in an intuitive way. Its powerful visualizations and countless features help you speed up your decision-making process.

Google Analytics has various alternatives. Choose the one that is perfect for your business.

Viral Mafia, the best digital marketing agency in Kerala has a tradition of experimenting with the latest technology and imbibing the most modern trends. As the leading digital marketing agency in Calicut, we thrive for the success and growth of our clients by using best-in-class analytics tools.

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