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 Amazon Ads Overview: What Are They?

In today`s digital marketing scenario, Amazon have emerged as the hub of online shopping and the preferred destination for shoppers heading to Amazon to purchase a product. Effective advertising strategies and connecting with a larger customer base is crucial to generate effective results.

What are Amazon Ads?

Amazon ads help sellers, vendors, and brand owners to connect with a large client base and market their products to them. Amazon ads renders the following benefits:

  • Enhanced product visibility
  • Improved sales and revenue
  • Increases trust and credibility.
  • Better audience reach.

So, if you are a seasoned vendor or just starting to sell on the platform, this informative blog on Amazon ads will provide you with the knowledge and insights to make the most of this platform, improve sales and stand out from the crowd.

What are the Various Types of Amazon Ads?

Sponsored Product Ads

This is a pay-per-click advertising solution that promotes the product. This works on cost-per-click basis where marketers choose and bid on relevant keywords.  When buyers search for these keywords on Amazon these ads appear in search results and product detail pages.

Where do they appear?

  • Search Results
  • Product Detail Pages
  • Mobile Devices

How you can Create a Sponsored Product Ads Campaign

  • Access your Amazon Seller Central Account
  • Select the product you would like to advertise.
  • Run keyword research to identify relevant keywords.
  • We can create ad groups based on keywords or product themes.
  • You can opt for a manual or a determined bidding approach.
  • Create eye-popping creatives with catchy headlines and visuals.
  • Now you are all set to launch your ad campaign and track your success.

Sponsored Brands

Known as Headline Research Ads, this is an advertising format preferred by several business owners. They use a prominent ad placement on Amazon search results page to display brand logo, custom headline and selection of their products. This assists advertisers to enhance brand awareness, drive consideration and increase sales for their products.

Where do they appear?

  • Top of search
  • Relevant Product Detail Pages

How to Create a Sponsored Brands Campaign

  • Log into Amazon advertising account
  • Click on ‘’Create Campaign’’ option and select ‘’Sponsored Brands’’ as the Campaign type.
  • Choose Campaign Name, the desired budget, and dates.
  • Select the targeting options, keywords, or products.
  • Choose a dynamic or fixed bidding strategy and create a custom headline.
  • Select products and customize display.
  • · Choose a landing page from Store or Custom URL.
  • Review settings and ad creatives.
  • Launch your ad campaign and track performance.

Sponsored Display Ads

This format assists advertisers to promote their brands or products that resonate with buyer`s interests, reach a wider audience and improve engagement. Advertisers can target and attract customers by displaying these ads to buyers who have interest in relevant products selectively.

Where Do They Appear

  • Product Detail Pages
  • Search Results Pages

Steps to Create a Sponsored Display Advertisement Campaign

  • Log into your Amazon Advertising account
  • Click on ‘’Create Campaign’’ option and select ‘’Sponsored Display’’ as the Campaign type.
  • Choose Campaign Name, the desired budget, and dates.
  • Select your targeting options- audience or product targeting. Choose a dynamic or fixed bidding strategy.
  • Select the products you want to promote and customize display settings.
  • Choose a landing page from Product Detail page or Custom URL.

Benefits of using Amazon Ads for Brands and Sellers

  • Improved Visibility and Reach

Amazon ads are an excellent way to increase your visibility reaching millions of buyers on Amazon marketplace effortlessly.

  • Enhanced Sales and Conversions

Amazon ads bring targeted traffic to your product listings which in turn can increase your sales and conversions.

  • Competitive Advantage

Advertising on Amazon lets you acquire the prime ad spots attracting buyer attention and exhibiting your brand value.

  • Performance Tracking

You can always optimize your advertising tactics by measuring impressions, clicks, conversions, and other key metrics.

  • Enhanced Brand Awareness and Customer Loyalty

Amazon ads lets you increase your brand`s visibility across a larger customer base. Customer loyalty and repeat purchases happen when customers are exposed to your brand message and products on a regular basis.

  • New Brand and Product Discoverability

You may use Amazon ads to present your brand and product to a larger audience and also boost interest and awareness among potential customers.

Amazon Ads are an effective way for advertisers to reach a larger client base and increase sales on the platform. With a variety of ad formats and targeting choices to businesses, Amazon ads assist sellers in promoting their products and enhance brand visibility among buyers. At Viral Mafia, the best digital marketing agency in Kerala, we help unlock the full potential of Amazon Ads. Businesses in Thrissur may benefit from our knowledge of Amazon Ads to enhance their digital marketing campaigns, enhance brand awareness, and accelerate business growth. Being the best digital marketing agency in Thrissur, we are well equipped to assist businesses in leveraging the full potential of Amazon Ads. Visit our website to know more.

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