5 Easy Ways to Boost Engagement on Instagram

The trend of posting on Instagram to get likes and comments is currently one of the most popular practices. This recent, viral trend involves people from all over the world highlighting the most epic moments of their lives. This practice of engaging content is applicable in business as well, and when used effectively, it translates into real growth. On today’s algorithm-driven platform, genuine engagement is key.

Instagram is winning hearts globally; it can be the best place to perform a magic trick for your followers, creating a true game-changer for your presence. Here are 5 surprisingly easy ways to turn your followers into an active, thriving community

This article serves as a reference to delve deeper into the article from Viral Mafia, the best social media marketing company in Kerala, which announces that you don’t need a million followers or a huge budget to make a real difference. There are a few strategies that, when implemented well, can become simple, strategic habits that can easily help boost engagement. You can achieve business growth with the help of an integrated online presence, making it more rewarding and effective.

The advantage of Instagram is that you are not alone. However, as the algorithm of Instagram has evolved, many find it increasingly challenging to boost engagement on Instagram. It is about returning to the core of what social media is all about, which helps in building genuine connections and achieving relevant business growth.

Let’s Get Started With What the Basic 5 Easy Ways To Boost Engagement on Instagram are:

Mastering the Art of Engagement and Prompt:

According to the Instagram algorithm, it aims to identify and execute engagement. The key there is the right way and the wrong way. A generic comment below is that the audience needs a clear and easy reason to interact.
How to Master it:

• Post the most generic questions that the audience feels like answering or wants to know what others think. For example, questions like “Which of these styles do you prefer for summer?” or “A or B?” make it easier for people to answer quickly.
• Using the ‘This or That’ icon: As mentioned in the previous point, it is easy to follow. This is a very classic pattern for a particular reason: it is low-effort for a follower to type a single letter or word. For example: “Beach vacation or mountain getaway?”, “Coffee or tea?”, or “Netflix or YouTube?”.
• Including engaging stickers in stories is a golden ticket for your Instagram pages. Post a video in your story and place a “Visit our page” sticker above it. This can be a ticket for users to get engaged with your account and increase traffic. The reason is that these interactive features trap users into responding, which lowers the barrier to engagement. Another great sticker is the poll; for example, asking “Should I wear the black or white dress?” makes people feel involved.
• Use prompts in your story threads: When you post a story, align it with prompts like “Add Yours” or “Show me your routine.” This not only engages users but also puts your brand directly into their stories. Also, use the “More” button in your caption to ensure its immediately visible.

The Power of Videos:

• Videos are a powerful way to encourage and foster trust. There are different types of videos, such as informative videos, short videos, appealing videos, slow-motion videos, promotional videos, user experience videos, and happy customer feedback videos. There are also “how-to” guide videos. Every Reel or video shares some value, whether it’s engaging, entertaining, or informative.
• Hook your customers or audience in short videos by pairing them with the best music or soundtrack. Using a popular sound increases the chance of your Reel being discovered on the audio’s dedicated page.
• Make a note to use on-screen text because many people watch with the sound off, as the audience’s preferences are different.

Be an Active Social Participant

• Don’t just simply post and ghost; to build a community, you need to expect people to engage with you. The social part of social media is a two-way street.
• Comments: There will be comments for the videos and photos posted. Respond to every comment, especially when you are starting out to build a community you need to use kind and pleasing words. It helps in boosting visibility.
• Commitment: Spend 15 to 20 minutes a day actively engaging with your niche. Leaving genuine comments and feedback on your account will eventually increase the followers for your account.
• Engage in your DMs: Personalized attention helps build more trust, gets you noticed, and thereby builds a deeper connection.
• Responsiveness: Responsiveness: When a follower tags you in a post or story featuring your product, repost it! This makes them feel valued and encourages others to share as well. Giving clients credit creates a special experience for them.

From Captions to Conversions

• Your caption is the context for your visual. A great photo might stop the scroll, but giving a captivating caption will help inspire someone to take action.
• Tell a Micro-story: Share a short, relatable story that relates to the image, or use any caricatures or cartoons that are relatable to daily life. This can help you bring about conversion through vulnerability and authenticity.
• Relatable: Talk about a common struggle or frustration in your niche. This makes your audience feel seen and understood, prompting them to comment with their own experiences (e.g., “Does anyone else’s workspace always get messy by noon?”).
• Use a clear format: A giant block of words or a big paragraph can be intimidating. Use line breaks, emojis, and spacing to make your caption easy to read and scan.

Update Daily

Leverage Instagram Stories frequently to help build better connections and foster a sense of belonging. They can be curated by encouraging casual interactions, allowing users to see your face, going behind the scenes, and conducting Q&A sessions. By allowing the audience to share their views and points on your brand, you can use Instagram Stories as a powerful tool for building connections and engaging with your audience.

Conclusion: Consistency is the Key to Instagram

Boosting Instagram engagement is not a one-time task; it is an ongoing practice. The most successful accounts on Instagram are leveraging these activities with consistency. They show up, provide value, and genuinely participate in the community. To boost engagement, you don’t need to do all 5 steps at once, but tracking your progress helps you attain a community of great followers.

Let’s see what works and doesn’t work for you. For most businesses in Kerala looking to master this consistently, partnering with a dedicated social media marketing agency in Kerala can provide the strategies and marketing insights.

Viral Mafia is a digital marketing company in Calicut which can truly assist in providing the strategic focus and local marketing insights needed to excel.

Start you digital marketing partnering with us today itself. Contact for any queries.