Vismaya Amusement Park
CASE STUDY
52% increase in ticket sales
About Client
Vismaya Amusement Park is the world's second largest amusement park run by a Co-operative society in Kerala and is one of Northern Kerala's finest urban attractions and a center for family entertainment. It is the ultimate destination to have unlimited fun with your family and friends. This amazing entertainment world has lots of rides in store for all age groups, and you get to experience moments of fun, excitement and adventure at Vismaya. You can visit Vismaya Park anytime and go back home with lots of wonderful memories to cherish for a lifetime.
Campaign Objective
The client approached us with the objective of scaling up their brand visibility amidst the other theme parks in Kerala, and ultimately to increase their ticket sales. The brand campaign that we designed and implemented helped them greatly to enhance their brand visibility and identity. This aided Vismaya in reaching out to the target audience and was able to gain the desired result of increasing the ticket sales.
Challenges
- High competition in the entertainment and amusement industry from well-established players.
- To differentiate Vismaya from competitors through brand awareness campaigns.
- To leave lasting impressions on the minds of target audiences to increase the sales.
- To make them digitally visible in a powerful manner.
Our Approach
Engagement from the target audience was successfully solicited by leveraging Experiential Marketing Campaigns. Facebook's Reach and Frequency (RnF) buying technique was used to achieve more engagement and reach. Content Marketing was utilized to build an engaged community that catered to custom audiences from different interest groups. In order to improve sales, we strategized campaigns promoting offers where scores of users turned up after having engaged with posts, thereby, lifting engagement rates and sales through the Facebook handle. Integrated Digital Marketing techniques helped us in driving ticket sales. Creative engagement campaigns, branding campaigns, giveaway campaigns, influencer campaigns- all these were bucketed into different themes to reach out to segregated goals and audience type.
The Result
52%
increase in ticket sales
38%
increase in Enquiry
263%
increase in social media presence
Ad Types
acebook and Instagram Ads
We used Content Marketing for better engagement which included Facebook Ads, Instagram Engagement Ads, Google Display Ads, YouTube Ads, and Influencer Marketing. All these Ad campaigns jointly furthered the increase in ticket sales.
Google Ads
We made effective use of Google Display ads to promote various features of the park to the target customers. This increased the visibility among the prospective buyers and ultimately increased the traffic to our client’s website obtaining the anticipated outcome at the end.
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