Vismaya Amusement Park

The client approached us with the objective of scaling up their brand visibility amidst the other theme parks in Kerala, and ultimately to increase their ticket sales. The brand campaign that we designed and implemented helped them greatly to enhance their brand visibility and identity. This aided Vismaya in reaching out to the target audience and was able to gain the desired result of increasing the ticket sales.

Engagement from the target audience was successfully solicited by leveraging Experiential Marketing Campaigns. Facebook's Reach and Frequency (RnF) buying technique was used to achieve more engagement and reach. Content Marketing was utilized to build an engaged community that catered to custom audiences from different interest groups. In order to improve sales, we strategized campaigns promoting offers where scores of users turned up after having engaged with posts, thereby, lifting engagement rates and sales through the Facebook handle. Integrated Digital Marketing techniques helped us in driving ticket sales. Creative engagement campaigns, branding campaigns, giveaway campaigns, influencer campaigns- all these were bucketed into different themes to reach out to segregated goals and audience type.

• High competition in the entertainment and amusement industry from well-established players.
• To differentiate Vismaya from competitors through brand awareness campaigns.
• To leave lasting impressions on the minds of target audiences to increase the sales.
• To make them digitally visible in a powerful manner.