Tiara
CASE STUDY
40% increase in sales
About Client
Tiara is a sub-brand from Nexteel that offers high-quality stainless steel tanks. Their tanks are made from imported materials, and are well-built for strength and durability. Tiara products offer products that come in a wide variety of sizes and capacities to meet consumers’ storage needs. They manufacture products for commercial and non-commercial purposes.
Campaign Objective
The objective of our campaign was to increase their monthly sales through lead generation. We aimed at improving the market visibility of Tiara to reach a wide customer base belonging to the premium segments who do not want to compromise on the quality and functionality of water tanks and storage tanks. Our digital marketing strategy focused on highlighting Tiara’s brand presence, value, and reputation by advertising their superior product quality using integrated communication.
Challenges
- Competitors are offering similar high-quality products on the market.
- Build customer trust in the product's quality and convince them about its premium price.
- Clear doubts with respect to the product’s functionality, maintenance, and sustainability.
Our Approach
We started our campaigns for Tiara Stainless Steel Water Tanks by targeting consumers belonging to the premium segment in Kerala. We targeted both B2C and B2B segments in Kerala to promote the brand. The campaign also focused on earning consumer trust for Tiara water tanks and storage tanks by highlighting their premium nature, usage of high-quality raw materials, superior performance, durability, and easy maintenance. We launched effective social media campaigns, and by implementing our digital marketing strategies as planned, mainly based on the funnel concept, we were able to meet the monthly goals for Tiara.
The Result
40%
Increase in Sales
60%
Increase in Qualified Leads
70%
Increase in Inquiries
Ad Types
Facebook and Instagram Ads
We successfully generated new product inquiries, transformed them into leads, and finally converted them into actual B2C and B2B sales using meta platforms like Facebook and Instagram. We also used YouTube videos to build trust in the products among prospective consumers. To gain the desired results, we used these platforms throughout the campaign to advertise Tiara’s water tanks and storage tanks.
Google Ads
Using Google ads, we were able to increase Tiara Stainless Steel Water Tanks’ visibility among prospective buyers, built their trust in the products, generated product inquiries and ultimately increased product sales, obtaining the expected results at the end. We used Google ads to highlight the benefits of our client’s products among the target buyers. In Google Search platform we used relevant keywords to achieve the expected results.
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