Re-Hair Transplantation
CASE STUDY
35% increase in Hair Transplantations
About Client
Re-Hair Transplantation is one of the leading hair transplantation clinics in Kerala, with branches in Kochi and Kozhikode. They have successfully served numerous satisfied customers who are suffering from premature and normal hair loss. They offer a 15-year treatment warranty; they prioritize safety-first treatment; they have superior infrastructure facilities; and their team of experienced professionals uses advanced technologies to give the best treatment at an affordable price. Their treatments include hair transplantation, PRP treatment, beard and moustache transplantation, mesotherapy, micropigmentation, and eyebrow transplantation.
Campaign Objective
The objective of our campaign was to increase awareness about the hair transplantation and other treatments offered at Re-Hair Transplantation, generate leads, and increase the conversion rate. We focused on highlighting the superior hair transplantation and related treatments and services offered to patients suffering from premature and normal hair loss conditions. We also aimed at increasing the brand’s value through effective digital marketing strategies that emphasized Re-Hair Transplantation’s brand presence, value, and reputation.
Challenges
- Winning trust among patients about the effectiveness of the treatment.
- Competitors are offering similar treatments for hair transplantation.
- Clear doubts with respect to any side-effects.
Our Approach
We started our campaigns for Re-Hair Transplantation in 2020 with branding and performance marketing by targeting people who are facing hair loss issues due to various reasons. We targeted people in Kerala to promote the various hair transplant treatments offered by the client. The campaign also focused on earning trust for Re-Hair Transplantation’s treatments by highlighting their superior services, effective treatments, and results. We implemented our digital marketing strategies effectively and as planned, and this has helped us achieve the desired outcomes in the form of lead generation and conversion.
The Result
35%
Increase in Hair Transplantations
60%
Increase in Qualified Leads
75%
Increase in Inquiries
Ad Types
Facebook and Instagram Ads
We effectively generated treatment inquiries, acquired potential leads. These platforms helped us to achieve the desired results, and we successfully leveraged these platforms to advertise the superior treatments and services offered at Re-Hair Transplantation. We utilized user-generated contents to build trust in the effectiveness of the treatment among the patients seeking hair transplantation treatments.
Google Ads
To promote the effectiveness of the hair transplantation treatments and services offered by the expert team at Re-Hair Transplantation, we strategically utilized Google ads. As a result we were able to reach out to the target patients hoping to get away from baldness caused by premature and normal hair loss. We were also able to increase Re-Hair Transplantation’s visibility and reputation among patients, build their trust in the treatment, and generate inquiries. This finally led to actual conversion, thus increasing the number of patients obtaining treatment from our client. Relevant Google search platforms were effectively utilized by leveraging appropriate keywords to achieve the desired results.
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