Rajakumari Gold & Diamonds
CASE STUDY
Rajakumari Gold & Diamonds
About Client
The Rajakumari Group began its journey in 1996 with a humble jewellery store named Rajadhani at Kallambalam. Over time, it expanded into 12+ showrooms across Kerala and Tamil Nadu, becoming a trusted name in jewellery retail. With 25+ years of experience, Rajakumari Gold and Diamonds is renowned for exquisite designs in gold and diamond jewellery, offering unmatched quality, service, and value to its customers.
Campaign Objective
Rajakumari Gold & Diamonds aimed to strengthen its brand presence across Kerala by driving more showroom visits and improving customer loyalty. The objective was to increase engagement during festival seasons, showcase trust and legacy, and position the brand as the preferred jewellery destination for a wide customer base through impactful, consistent campaigns.
Challenges
- Highly competitive jewellery market
- Need for a centralized strategy across multiple branches
- Building personalized engagement for diverse audiences (Gen Z, repeat buyers, new prospects)
- Consistency across seasonal & branch-specific campaigns
Our Approach
We developed a strategy combining festive promotions, competitor research, and precision-targeted ad campaigns across digital platforms. Engaging creatives and storytelling were paired with optimized ad spends to maximize impact. By amplifying brand visibility, focusing on customer sentiment, and delivering campaigns that resonated emotionally, Rajakumari was able to attract stronger footfalls and sustain customer attention.
The Result
50%
Increase in Sales
70%
Increase in Store Visit
80%
Increase in Social Media Engagement
Ad Types
Meta Ads
Carousel Ads showcasing jewellery collections Video Ads highlighting craftsmanship & legacy Retargeting Ads with a Remarketing Add-on to re-engage existing customers
Google Ads
Search Ads for high-intent jewellery buyers Display Ads for awareness & recall Video Campaign Add-on for storytelling and product highlights Placement-Targeted Ads on Smart TV to emphasize brand legacy and connect with premium audiences Campaigns tailored for Existing Customers to drive loyalty and repeat purchases
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