Popees
CASE STUDY
Popees
About Client
Popees, founded in 2003 by Shaju Thomas, is a leading brand in baby wear, offering high-quality, organic cotton garments for infants and toddlers. Known for its commitment to comfort, durability, and style, Popees has grown into a trusted name in parenting. With multiple sub-brands and a strong presence across India, Popees continues to provide fashionable, nurturing clothes for children worldwide.
Campaign Objective
The objective of our campaign was increasing sales. Our strategy was designed to push campaigns to different audience segments through various creatives, including videos and carousels. We refined audience targeting and aimed to increase conversions while reducing irrelevant sessions. We made sure the campaign resonated with those most likely to purchase. The end goal was to boost sales and improve customer engagement effectively.
Challenges
- Retaining customers for repeat purchases.
- Identifying and targeting the right audience.
- Decreasing irrelevant sessions and increasing conversions.
- Ensuring consistent engagement for long-term customer loyalty.
Our Approach
We analyzed customer behaviors and preferences and tailored our campaigns to resonate with specific groups through multiple creative ads, anchor videos, impactful campaign videos, carousels, and Facebook Catalog and Instant Experience. Each of our campaigns aimed to increase conversions by reaching individuals who were most likely to purchase. This method led to better ROI and significant sales growth. However, retaining customers for repeat purchases remained a challenge we continued to address with personalized engagement strategies.
The Result
4X
Increase in Sales
58%
Increase in Sales Value
25%
Increase in Customer Return Rate
Ad Types
Meta Ads
Carousel/ Catalogue Ads showcasing bestsellers Video Ads highlighting products and its USPs Retargeting Ads to bring back users who abandoned carts
Google Ads
Search Ads for high-intent buyers Display Ads for brand awareness Shopping Ads for Sales Performance Max campaigns for automated optimization
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