PK Das Institute of Medical Science
CASE STUDY
80% increase in Walk-ins for consultations!
About Client
PK Das Institute of Medical Sciences is a state of the art super- specialty hospital located near the banks of the river Nila at Ottapalam, Kerala The hospital aims to provide world-class healthcare at the least possible cost for patients worldwide. PK Das Institute of Medical Sciences was founded in memory of the Founder Chairman of Nehru Group of Institutions. The Nehru Group is one of the leading education group spread over Kerala and Tamil Nadu.
Campaign Objective
The objective of this digital branding campaign was to enhance the digital presence of the brand and to reach out to the patients seeking excellent medical services. It was important for our client to strengthen its digital presence and to increase its brand's visibility and also to spread awareness about their services in order to make sure that the patients know about the excellent treatment facilities offered by them.
Challenges
- High competition among hospitals
- Creating brand awareness digitally
- Trust building among the patients
- Content creation to meet legal standards on digital platforms related to medical field
Our Approach
Our successfully implemented digital marketing strategy to digitally rebrand PK Das Institute of Medical Science helped the institute to increase its digital presence and reach out to a larger audience. We completely revamped their website and gave it a fresh look and eased the navigational aspects for the website visitors mainly through video based campaigns. Our digital marketing campaigns helped the institute gain more trust from the target group, and also enhanced the brand's awareness and value. The campaigns also helped the audience to gain more knowledge about their facilities, departments and treatments.
The Result
80%
Increase in Consultations
30%
Increase in IP Admissions
200%
Increase in Social Media Engagement
Ad Types
Facebook and Instagram Ads
In order to obtain the expected outcome, we made use of social media platforms like Facebook and Instagram to advertise about our client and their services. We successfully generated and converted new leads as expected by our clients.
Google Campaign
We made effective use of Google ads to promote the various benefits of the services provided at PK Das Institute of Medical Sciences. This increased the awareness among the patients and their family which further increased the traffic to our client's website obtaining the anticipated outcome at the end.
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