MANORAMA HELLO ADDRESS SMART HOME EXPO
CASE STUDY
MANORAMA HELLO ADDRESS SMART HOME EXPO
About Client
The Smart Home Expo 2025 organised by Manorama Online Hello Address was held for the first time in Kerala, debuting at Kochi Marine Drive. Envisioned as the state’s premier event on smart living, the expo showcased automation, AI-enabled appliances, modular kitchens, sustainable solutions, and security systems. It provided homeowners, builders, and real estate professionals with a hands-on, interactive experience of future-ready living.
Campaign Objective
The Smart Home Expo, held for the first time in Kerala, aimed to establish itself as the ultimate platform for smart living. The objective was to generate strong awareness, build meaningful collaborations with top brands, and drive large-scale participation from homeowners, builders, and professionals by highlighting innovation and future-ready solutions in an engaging, memorable way.
Challenges
- First-time event with no prior awareness in Kerala
- Engaging a wide and diverse audience-base quickly
- Balancing localized targeting at Kochi with pan-Kerala branding
Our Approach
We crafted a campaign that blended high-impact digital promotions with influencer-driven storytelling and brand partnerships. Strategic ad placements created awareness among diverse audiences, while targeted messaging highlighted the expo’s unique position as Kerala’s first event of its kind. By creating a sense of excitement, we positioned the expo as the state’s go-to hub for smart living innovations.
The Result
10K+
Visitors
15
Million impressions
30%
Content Engagement
Ad Types
Meta Ads
Influencer-led campaigns Video Ads to explain smart living concepts Retargeting Ads to re-engage event prospects Event Response Campaigns to boost registrations and footfall Specialized Targeting for homeowners, builders, and tech enthusiasts
Google Ads
Display Ads for awareness and visibility Video Campaign Add-on for engaging demonstrations of smart living concepts Placement-Targeted Ads, including Smart TV, to reach premium audiences
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