Ladder Capital Hills

Meta and Google platforms were used in parallel to increase brand awareness and generate leads. We were successful in generating quality leads ranging from 300 to 400 per month in the most cost-effective manner, despite the target location being Trivandrum metropolis. Our perfectly implemented strategy helped us to filter out irrelevant and invalid leads. Creatives were designed after carefully studying the buyer persona. This led to a positive impact of the funnel-based campaigns on the purchase decisions of the customers, which resulted in 3 to 5 monthly sales of flats, and at times, up to 8. Both the functional (superior facilities, nearness to airport, Technopark, government organizations, medical college, etc.) and emotional aspects of the flats in Capital Hills were highlighted in the video campaigns to achieve the desired results. Re-marketing campaigns, Pmax campaigns, search campaigns, display campaigns, discovery campaigns, and look-alike data worked well for our client in increasing the overall sales.