KVH Steel Doors and Windows
CASE STUDY
50% increase in sales
About Client
Located in Mannarkkad, Palakkad, KVH Steel Doors and Windows was founded in 2017 and is a leading producer of steel doors, door frames, and windows in Kerala and Tamil Nadu. The company, which specializes in creating customized solutions, uses premium TATA steel materials to quickly satisfy a wide range of customer requests and ideas. Their products are suitable for all, whether they are made of high-quality TATA sheets, have attractive designs, are available in different sizes, or require zero maintenance.
Campaign Objective
The objective of our campaign was to increase sales through lead generation. We aimed at improving the market presence of KVH Steel Doors and Windows to reach a wide customer base across Kerala and Tamil Nadu. Our marketing strategy was focused on increasing brand presence, value, and reputation by strengthening our clients' market positions through integrated communication.
Challenges
- Changing the perceptions and emotional attachments regarding the wooden doors and windows
- Eliminate the fear about the product’s longevity and maintenance.
- Building customer trust on the brand.
Our Approach
We started our campaigns for KVH Steel Doors and Windows by tapping the targeted market to promote the brand. The campaigns aimed to earn consumer trust for KVH Steel Doors and Windows’ products by highlighting their authentic nature, usage of TATA steel raw materials, and premium quality end products. During the campaign, we even leveraged a popular celebrity to endorse the brand. We expanded our campaigns to GCC countries targeting Malayalee audiences.
The Result
50%
Increase in Sales
70%
Increase in Qualified leads
90%
Increase in Social Media Engagement
Ad Types
Facebook and Instagram Ads
Meta platforms were used to advertise KVH Steel Doors and Windows and its products. To gain the desired results, we also used celebrity endorsements to build trust in the products among potential buyers. Through these ads and videos, we successfully generated new leads and converted them into clients.
Google Ads
To promote the benefits of the products from KVH Steel Doors and Windows among the target customers, we utilized Google ads in our digital marketing campaign. This increased their visibility among prospective buyers, built their trust in the products, and ultimately increased product sales, obtaining the expected results at the end.
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