Kerala Taste
CASE STUDY
Kerala Taste
About Client
Kerala Taste is a UK based online Indian grocery store established in 2020. They cater to customers across the UK who love the flavours of Kerala. The brand focuses on the audience who are in search of FMCG products, grocery items and various other cookery products that are based in Kerala.
Campaign Objective
We launched campaigns for Kerala Taste with an objective to increase the online sales, gain more loyal customer base, and retain the existing customers by utilizing different digital channels. To do so, we worked on enhancing the client’s visibility across different online platforms and focused on improving their brand value. Our campaigns were directed to a specific target audience, especially those interested in Kerala-based food products. Using creative advertisements, anchor ads, and impactful videos, we aimed at earning the trust of customers around the UK who are conscious of the quality and authenticity of the products purchased online.
Challenges
- Gain customer trust.
- Obtain brand acceptance.
- Surpass market competition and retain existing customers.
Our Approach
We launched our campaigns for Kerala Taste, focusing on both seasonal and off-seasonal online sales. We pushed the products that are in high demand to existing and potential customers through creatives, anchor ads, email marketing, and other campaigns. Our campaigns were successful in enhancing the brand’s visibility and reliability, and this helped increase the brand’s overall value.
The Result
10X +
Increase in Sales
85%
Increase in Customer Retention
80%
Increase in Social Media Engagement
Ad Types
Facebook, YouTube, and Instagram Ads
The campaigns were launched on different meta platforms and YouTube to attract potential customers across the UK and to retain the existing ones. These platforms were utilized to advertise the different products offered and their authenticity. We were successful in generating new leads and building a loyal base of repeat customers.
Facebook, YouTube, and Instagram Ads
The campaigns were launched on different meta platforms and YouTube to attract potential customers across the UK and to retain the existing ones. These platforms were utilized to advertise the different products offered and their authenticity. We were successful in generating new leads and building a loyal base of repeat customers.
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