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Kerala Taste
Kerala Taste is a UK based online Indian grocery store established in 2020. They cater to customers across the UK who love the flavours of Kerala. The brand focuses on the audience who are in search of FMCG products, grocery items and various other cookery products that are based in Kerala.
Kerala taste
Ecommerce
The Result
10X +
Increase in Sales
85%
Increase in Customer Retention
80%
Increase in Social Media Engagement
Campaign Objective
We launched campaigns for Kerala Taste with an objective to increase the online sales, gain more loyal customer base, and retain the existing customers by utilizing different digital channels. To do so, we worked on enhancing the client’s visibility across different online platforms and focused on improving their brand value. Our campaigns were directed to a specific target audience, especially those interested in Kerala-based food products. Using creative advertisements, anchor ads, and impactful videos, we aimed at earning the trust of customers around the UK who are conscious of the quality and authenticity of the products purchased online.
Our Approach
We launched our campaigns for Kerala Taste, focusing on both seasonal and off-seasonal online sales. We pushed the products that are in high demand to existing and potential customers through creatives, anchor ads, email marketing, and other campaigns. Our campaigns were successful in enhancing the brand’s visibility and reliability, and this helped increase the brand’s overall value.
Campaign Creatives
Kerala Taste
This design is tailored for Kerala Taste, the #1 online Indian grocery store in the UK especially for those who love Kerala cuisine and Kerala Traditions.
Challenges
- Gain customer trust.
- Obtain brand acceptance.
- Surpass market competition and retain existing customers.
Ad Types
Client Success Stories
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