Kerala Spices
CASE STUDY
45% increase in product sales
About Client
Kerala Spices is a popular spices brand based in Idukki and established in 2014. It is one of the leading e-commerce marketers of authentic spices from Kerala with markets in and outside of India and sells superior quality spices through its online portal.
Campaign Objective
Our digital marketing strategies were directed towards enhancing the online visibility and strengthening the brand name of Kerala Spices. Our online campaigns focused on improving the market presence of the brand through rigorous branding, increasing the lead generation and conversion rate leading to online sales and thereby helping them to reach out to a larger customer group.
Challenges
- To attract the right target groups and encourage them to buy spices online.
- To gain the trust of customers related to online shopping of spices.
- To clear the inhibitions about the quality and authenticity of the spices.
Our Approach
Our long term association with Kerala Spices helped them to increase the awareness about the brand and to attract more customers. Our digital marketing strategies focused on the following unique selling points of the brand like years of experience in the industry and sale of superior spices. We implemented effective branding and lead conversion strategies that gave Kerala Spices a strong digital presence and increased product sales. Digital platforms like Facebook, Instagram, Google Search and YouTube were used to achieve the objectives. All these efforts finally led to increased sales and customer retention.
The Result
45%
increase in product sales
30%
increase in organic traffic
85%
increase in Social media presents
Ad Types
Facebook and Instagram Ads
To gain the desired results, we made use of social media platforms like Facebook and Instagram to advertise about Kerala Spices and their products. We successfully generated new leads, and converted them into actual sales through these ads.
Google Ads
We made effective use of Google ads to promote the features of various products offered among the target customers. This increased the visibility among the prospective buyers and ultimately increased the traffic to our client’s website obtaining the anticipated outcome at the end.
Other Case Studies
350+ Admissions in 4 Months
Nehru Group Of Institutions
Nehru Group of Institutions is one of the most prestigious educational groups in...
40% increase in sale
Mahindra
Mahindra is an iconic and legendary Indian multinational automotive manufacturin...
Record sale of 3000+ digital educational products
Labour India
The brand Labour India is quite close to the hearts of Keralites, young and old...