Kerala Assembly Election

CASE STUDY

335+ Millions Organic Impressions

The Result

60,000+

Contents Created

335+

Millions Organic Impressions

40+

Lakhs People Engaged

About Client

A major political party that contested all the 140 assembly seats in 2021 Assembly elections entrusted Viral Mafia with the task of assimilating voter trust and confidence through genuine content amplification and audience extension.

Campaign Objective

The central theme of our content strategy was to convey the party's plans for the development of the society and the welfare schemes for the public in general. Through our social media political campaign, we focused on attracting the general people’s attention and awareness towards the party’s myriad activities aimed at uplifting the society and benefitting the commoners, thereby attracting their genuine support for the political party.

Challenges

Tough competition from other political parties
Make people aware about the genuine party offerings
Disseminate authentic data to people organically without sponsored ads
Create contents that people can connect with.

Our Approach

We formed an exclusive team of 20 members that focused on developing 60,000 content posts for 140 constituencies in a span of 8 months, which centered around the daily issues that the people faced. We put forth the party's positive stand in real time through unbiased opinion posts. Surveys were conducted to know the core public issues and promotional content providing solutions to them was pushed through organically. We adopted Sentimental Analysis method, through which we created content that addressed the pain points of the masses and promoted them through different social channels. We engaged with the audience effectively via content marketing, blogs, influencers, Facebook, and Instagram ads which led to amplified digital sharing and word-of-mouth publicity.