Kalyan Sarees
CASE STUDY
30% increase in sales
About Client
Kalyan Sarees is a leading textile brand in Kerala based at Thrissur, and is a part of Kalyan Group. They have numerous outlets all over Kerala. They offer unique and premium quality sarees, and other apparel for all age groups. They also have a wide range of clothing collections, both traditional and contemporary to suit everyone's dressing style and fashion sense.
Campaign Objective
The objective of our seasonal campaigns for Kalyan Sarees was to increase the store visits of customers and sales of garments at Kalyan Sarees offline store in Thrissur. We focused on strengthening the brand name and reputation and increasing the brand visibility of Kalyan Sarees. We targeted to increase its market presence in Thrissur to reach a wide customer base looking for high-quality garments using both celebrity and non-celebrity collaborations, and through creatives and videos on various online platforms.
Challenges
- Gain brand acceptance among target customers as there are a large number of competitors in the market.
- Make customers realize that the store offers a wide variety of collections.
- Highlighting the digital presence of the brand, Kalyan Sarees, to the customers.
Our Approach
We launched our seasonal campaigns for Kalyan Sarees with the objective of increasing store visits and garment sales in the Thrissur market. Using effective digital marketing strategies we were able to achieve the desired results. Collaborating with celebrities and other influencers also helped us achieve the expected outcomes. Our campaigns were directed towards showcasing the wide-variety of collections at the Kalyan Sarees store in Thrissur. This led to the generation of a greater number of leads in the form of in-store visits, who were then converted into actual customers. Our effectively implemented strategies made it possible for us to generate high leads and increase overall sales.
The Result
30%
Increase in Sales
40%
Increase in Store Visit
62%
Increase in Enquiries
Ad Types
Facebook and Instagram Ads
We used meta platforms such as Facebook and Instagram to first build customer trust in the product and service quality offered in the Kalyan Sarees store. These platforms also helped us to advertise the high-quality apparel collections available at Kalyan Saree in Thrissur, and we successfully generated new leads and converted them into actual sales.
Google Ads and Search
To promote the sale of apparel at Kalyan Sarees among the buyers by increasing their visibility among existing and prospective buyers, we incorporated Google ads. Using them, we were able to build customer trust in the product quality and services offered, and ultimately increased in-store visits and sales, thus achieving the expected results at the end. To generate more leads and convert them into actual customers, we also used relevant keywords for Google Search platforms.
Other Case Studies
350+ Admissions in 4 Months
Nehru Group Of Institutions
Nehru Group of Institutions is one of the most prestigious educational groups in...
40% increase in sale
Mahindra
Mahindra is an iconic and legendary Indian multinational automotive manufacturin...
Record sale of 3000+ digital educational products
Labour India
The brand Labour India is quite close to the hearts of Keralites, young and old...