Kalyan 99

CASE STUDY

50% increase in sales

Kalyan 99 logo

The Result

50%

Increase in Sales

70%

Increase in Store Visit

54%

Increase in Enquiries

About Client

“kalyan99” is the latest sub-brand launched by “Kalyan,” the leading brand in Kerala. This new venture from “Kalyan Sarees” is all about affordable fashion! kalyan99 outlets are located at the three main centers of the Thrissur district. The client is also planning to expand their business to other parts of Kerala. kalyan99 offers stylish, comfortable, and high-quality apparel to those who want to follow the fashion trend and are budget conscious. The price ranges from 99 to 699, and this reflects that staying stylish can be affordable too!

Campaign Objective

Our digital marketing initiatives were directed at increasing in-store customer visits and apparel sales at the recently launched kalyan99 store in Thrissur. Our main objectives were to increase the brand’s visibility and awareness among the target customers, strengthen its identity, and enhance its reputation using different online marketing platforms. Using attractive images, reels, and videos, and posting them on different social media platforms, we aimed to reach a wider customer base belonging to different age groups, attract them, and garner their trust in the product quality.

Challenges

  • A large number of competitors in the market offering high-quality products at affordable prices can sideline newly launched brands.
  • Enhancing brand acceptance among target customers and making them realize that the store offers a wide variety of collections that match their budget is challenging.
  • Build trust in the product's quality.

Our Approach

We launched our campaigns for kalyan99 with the objective of increasing the store visits and garment sales in the Thrissur outlets. We were able to achieve the desired results by leveraging effective content marketing strategies. Our team created engaging posts in the form of pictures, videos, and reels that attracted the target users to the offline store, thereby increasing the total store visits and sales. We were able to gain customer trust in the newly established kalyan99 brand and its products by incorporating trust-building elements. To do so, we focused on highlighting the quality and authenticity of the products at the kalyan99 store throughout the campaign. This increased the total number of leads in the form of in-store visits, which were then converted into actual customers. Our viable and impactful strategies helped us generate the desired results for the client.

The Result

50%

Increase in Sales

70%

Increase in Store Visit

54%

Increase in Enquiries

Ad Types

Facebook and Instagram Ads

Facebook and Instagram Ads

As part of our digital marketing stratgey, we leveraged Facebook and Instagram, the popular social media Meta platforms. We integrated these channels into our campaigns as they are powerful advertising media that can be used to showcase the high-quality apparel collections available at kalyan 99 in Thrissur. This helped us win the trust of a wide base of target customers towards the brand and its products. We also used these platforms to increase brand awareness, brand recognition, and brand recall among the target customers of kalyan 99. Our efforts successfully led to new leads, and we successfully increased our client’s customer base.

Google Ads and Search

Google Ads and Search

Google ads is an exceptional tool which we utilized to boost the in-store sale of apparel at kalyan 99 among the target customers. It also helped us enhanced the brand’s visibility among prospective buyers, built their trust in the product quality and collections available, and ultimately increased in-store visits and sales, thus achieving the expected outcome at the end. Also, by using suitable Google Search platforms, we leveraged applicable keywords to achieve more leads and turn them into actual customers.

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