Goodwill IVF
CASE STUDY
40% increase in Treatments
About Client
Goodwill IVF is one of the reputed infertility hospitals in Kerala, founded by Dr. Mumtaz Rehman. The organization aims to reinvent high-tech fertility care in India by providing world-class medical diagnostics and treatment in the field of Assisted Reproductive Technology (ART). Goodwill IVF is focused on bringing together a highly experienced team of fertility experts, including obstetricians and gynecologists, embryologists, andrologists, ultrasonologists, pediatricians, counselors, nurses, and other healthcare professionals, to offer the best in-class infertility services.
Campaign Objective
The objective of our campaign was to increase brand awareness and to reach the audience who are looking for IVF treatment. We focused on highlighting the superior treatments and services offered to patients suffering from infertility conditions. We aimed at increasing the brand’s value through effective digital marketing strategies that emphasized Goodwill IVF’s brand presence, value, and reputation in the realm of fertility-based healthcare.
Challenges
- Winning trust among patients about the effectiveness of the treatment.
- Competitors are offering similar services for infertility.
- Clear doubts with respect to any side-effects of infertility treatments.
Our Approach
We started our campaigns for Goodwill IVF by targeting couples who are having difficulty conceiving a child due to various reasons. We targeted couples in Kerala to promote the various infertility treatments offered by the client. The campaign also focused on earning trust for Goodwill IVF’s fertility treatments by highlighting their superior services, effective treatments, and results. Our campaigns were centered around evoking an emotional connection in the minds of the couples with Goodwill IVF by highlighting how they will help them in their journey to embrace parenthood. We implemented our digital marketing strategies effectively and as planned, and this has helped us achieve the desired outcomes in the form of lead generation and conversion.
The Result
25%
Increase in IVF Treatments
60%
Increase in Qualified Leads
40%
Increase in Consultations
Ad Types
YouTube videos, Facebook, and Instagram Ads
To gain the desired results, we made use of social media platforms like Facebook and Instagram to advertise the superior treatments and services offered at Goodwill IVF. We also used emotion-based videos and images to build trust in the effectiveness of the treatment among the couples seeking fertility treatments. As a result of our efforts, we generated treatment inquiries as expected, transformed them into leads, and finally made them into actual treatment seekers at Goodwill IVF.
Google Ads and Search
To promote the impact of the fertility treatments and services offered by the expert team at Goodwill IVF among the couples dreaming of having a child, we made strategic use of Google ads. This increased Goodwill IVF’s visibility and reputation among couples, built their trust in the treatment, and generated inquiries. This finally led to actual conversion, thus increasing the number of patients obtaining treatment from our client. Relevant Google search platforms were utilized to achieve the expected outcomes by choosing appropriate keywords.
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