Coco Roots Organic

The objective of our campaign was to increase online sales. We aimed at improving the market presence of Coco Roots Organic to reach a wide customer base. Our efforts were directed towards increasing brand value and brand reputation by strengthening its market positioning through integrated communication. The campaign also focused on earning consumer trust for Coco Roots Organic’s products by highlighting their authentic organic nature.

We initiated campaigns through multiple digital platforms to generate online sales. This included strategies such as, pushing our products through these platforms using different types of contents. We generated content like micro-influencer videos, UGC, posters, trust-building elements like product-making videos, etc. We stayed in constant touch with our audience through various platforms, which led to the generation of a greater number of sales in a cost-effective manner. As a result, from their initial e-commerce sale of 1.5 lacs per month, the total sales scaled to 6 lacs per month within 4 months.

• The large number of competitors makes it difficult to get a market placement.
• Build trust in the product's quality, as it should be applied directly to the hair.
• Eliminate result-related doubts from the minds of customers.