Coco Roots Organic
CASE STUDY
6X increase in sales
About Client
Coco Roots Organic offers premium hair care products that are made using natural ingredients like plants and herbs. Being rooted in nature, their products are free of toxic chemicals, devoid of paragons and formaldehyde, and are made through 100% cruelty-free practices. Coco Roots Organic offers laboratory-tested vegan products to grow and pamper your hair, making it shiny, strong, and healthy.
Campaign Objective
The objective of our campaign was to increase online sales. We aimed at improving the market presence of Coco Roots Organic to reach a wide customer base. Our efforts were directed towards increasing brand value and brand reputation by strengthening its market positioning through integrated communication. The campaign also focused on earning consumer trust for Coco Roots Organic’s products by highlighting their authentic organic nature.
Challenges
- The large number of competitors makes it difficult to get a market placement.
- Build trust in the product's quality, as it should be applied directly to the hair.
- Eliminate result-related doubts from the minds of customers.
Our Approach
We initiated campaigns through multiple digital platforms to generate online sales. This included strategies such as, pushing our products through these platforms using different types of contents. We generated content like micro-influencer videos, UGC, posters, trust-building elements like product-making videos, etc. We stayed in constant touch with our audience through various platforms, which led to the generation of a greater number of sales in a cost-effective manner. As a result, from their initial e-commerce sale of 1.5 lacs per month, the total sales scaled to 6 lacs per month within 4 months.
The Result
6X
Increase in Sales
80%
Increase in online store visits
70%
Increase in Social Media Engagement
Ad Types
Facebook and Instagram Ads
To gain the desired results, and to advertise Coco Roots Organic and its products, we made use of social media Meta platforms like Facebook and Instagram. We have targeted different types of audiences using various strategies. As a result of our campaigns, we successfully generated new customers and increased the product sales.
Google Ads
To ensure that we reach prospective buyers and to promote the benefits of the organic products, Google ads were utilized. They helped us to build customer trust in the products, and ultimately increased traffic to the client’s website, obtaining the expected results at the end. The Google Search keywords, Display and Shopping campaigns were used to increase customer retention.
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