Budget Pharmacare
CASE STUDY
150% increase in walk-ins, with Branding and Lead Generation campaigns!
About Client
Budget Pharmacare is one of the best generic medicine pharmacies that delivers medicines that are manufactured by the top pharmaceutical companies. Their experienced doctors are involved in the selection of the medicines after determining their efficacy, quality, and safety. The medicines go through multiple quality checks to ensure that they meet the safety standards before being offered at their stores. Budget Pharmacare owns 19 generic medicine drug stores at Kozhikode, Malappuram, and Wayanad. Budget Pharmacare is expanding its presence by setting up generic medicine stores across Kerala.
Campaign Objective
The objective of our brand awareness, lead generation, and conversion campaigns was to enhance the visibility and market presence of Budget Pharmacare. Our primary objective was to increase people's awareness of Budget Pharmacare and to highlight the benefits of buying medicines from generic drug stores like Budget Pharmacare. We aimed at reaching out to the customers seeking high quality medicines at a low price, and to let them know about the store locations and operational hours, and various discounts provided through our digital marketing campaigns.
Challenges
- High competition among pharmacies
- Less preference among customers to buy from generic pharmacies due to a lack of awareness about the quality and effectiveness of medicines available in such medical stores
- Trust building among the patients and their caretakers about the worth of medicines available about generic pharmacies
- Content creation to meet legal standards on digital platforms related to medicine and health care
- Ignorance about the high quality and low cost of medicines available at generic pharmacies
Our Approach
The first thing we did was to develop an effective funnel strategy suitable to meet the client's requirements. It was imperative that we understand the significance of building trust among the patients and their caretakers about the quality of medicine provided at Budget Pharmacare and also inform people about the various benefits of buying medicines from generic drug stores. Our campaigns also focused on informing customers about the value of generic medicines available at Budget Pharmacare, its store locations, and operational hours. We, at Viral Mafia, then worked on creating the right content that met the required standards, and then used multiple themes to push people down the sales funnel.
The Result
150%
Increase in walk-ins
30%
Lead Conversion Rate
56%
Increase in sales
Ad Types
Facebook and Instagram Ads
In order to obtain the expected outcome, we made use of social media platforms like Facebook and Instagram to advertise about Budget Pharmacare and the quality of medicines provided at their generic drug stores. We successfully generated and converted new leads as expected by our client.
Google Ads
We made effective use of Google ads to promote the various benefits of purchasing medicines from generic drug stores like Budget Pharmacare. This increased the traffic to our client's stores, obtaining the anticipated outcome at the end.
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