Aster MIMS
CASE STUDY
15% increase in Total Knee Replacement Surgery consultation!
About Client
Aster MIMS, the well-acclaimed health enterprise and one of the leading healthcare systems in Malabar, assures comprehensive health care services with a global standard. The 600-bedded multispeciality hospital is renowned for its excellent medical expertise, nursing care and quality diagnostic services. Aster MIMS is one of the best hospitals in Calicut that stresses on improving the health of the community by setting up the standard of excellence in medical education, research and clinical care.
Campaign Objective
The objective of our Aster MIMS lead generation campaign was to enhance the market presence of the brand with respect to total replacement surgery, and to reach out to the patients seeking excellent medical services. It was important for Aster MIMS to spread awareness in the society about their services to ensure that the patients get the right service at the right time.
Challenges
- High competition among hospitals
- Aversion of clients due to the lack of full awareness about the surgery
- Trust building among the patients
- Content creation to meet legal standards on digital platforms related to medical field
Our Approach
The first thing we did was to develop the right digital marketing strategy suitable to meet the client's needs. It was imperative that we understand the significance of building trust among the patients and their family. We, at Viral Mafia then worked on creating the right content that met the required standards, and then used multiple themes to push people down the sales funnel. Our approach was to build trust among the target group by spreading awareness about the benefit of undergoing the total knee replacement surgery at Aster MIMS.
The Result
15%
Increase in Total Knee Replacement Surgery
30%
Increase in qualified Leads
100%
Increase in Social Media Engagement
Ad Types
Facebook and Instagram Ads
In order to obtain the expected outcome, we made use of social media platforms like Facebook and Instagram to advertise about our client and their services. We successfully generated and converted new leads as expected by our clients.
Google Campaign
We made effective use of Google ads to promote the various benefits of the services provided at Aster MIMS. This increased the traffic to our client's website obtaining the anticipated outcome at the end.
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