Toyota

The main objective of our campaign was to drive sales for Toyota, overcoming the immense competition in the automobile market. The quantifiable goal was to optimize digital campaigns for the lower funnel event of car purchases at an optimum cost per lead.

Viral Mafia, one of the leading digital marketing agencies in Calicut, Kerala, has been working in the automotive digital marketing space for years. This experience helped us to come up with a strategic plan to increase sales among the TG.. But the most important thing was making the creatives look and sound more positive and aspirational. Using a vernacular marketing strategy on both static and video assets, we wanted to reach as many people from the target audience as possible. Also owning a car is a sign of status for many people. We have incorporated this idea into our advertising campaigns. We made the most sincere and persuasive effort to win over the segmented audience's trust by marketing the status symbol of the car variants of Toyota. We wanted to increase lead registrations, help people remember brands and its features, and deliver content with a lot of impact. The Results 700-800 leads were generated every month during the marketing campaign.

• Stiff competition from other players in the market
• Increased customer preference form affordable cars over premium-priced cars