Amana Toyota
CASE STUDY
48% Increase in car Sales
About Client
Amana Toyota is a leading Toyota automobile dealer that makes a contribution to prompt and effective service by integrating sales and service parts in a single convenient location, putting customer satisfaction first. This enables customers to enjoy the convenience and pleasure of owning a Toyota automobile.
Campaign Objective
The main objective of our campaign was to drive sales of the Toyota, overcoming the immense competition in the automobile market. The quantifiable goal was to optimize digital campaigns for the lower funnel event of car purchases at an optimum cost per lead.
Challenges
- ● Stiff competition from other players in the market
- ● Increased customer preference form affordable cars over premium-priced cars
- ● Mixed brand trust value
Our Approach
Viral Mafia being one of the best digital marketing agencies in Calicut, Kerala. Since we have been working in the digital automotive market space for years, it was easy for us to come up with a plan to increase sales among the TG. But the most important thing was making the creatives look and sound more positive and aspirational. Using a vernacular marketing strategy on both static and video assets, we wanted to reach as many people from the target audience as possible. Also owning a car is a sign of status for many people. We have incorporated this idea into our advertising campaigns. We made the most sincere and persuasive effort to win over the segmented audience's trust by marketing the status symbol of the car variants of Toyota. We wanted to increase lead registrations, help people remember brands and its features, and deliver content with a lot of impact. The Results 700-800 leads were generated every month during the marketing campaign.
The Result
48 %
Increase in Sale
80 %
Increase in qualified Leads
200 %
Increase in Social Media Engagement
Ad Types
Social Media Campaign
We used social media platforms to make brand recall to our client and their products in order to achieve the desired outcomes. Through these ads, we were able to generate potential enquires and turn them into car sales.
Google Campaign
To promote Toyota models, its car features, and its variants, we successfully utilized Google 360 campaigns. This made potential customers more aware and recall of the brand, which led to increased potential inquiries, which ultimately resulted in the desired outcome.
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