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Google Ads Performance Max Campaigns: Things You Need To Know

Google unveiled a new type of campaign, Performance Max, in its most recent Marketing Livestream. Various Digital Marketing Agencies in Calicut have begun to implement this new strategy for better SEO results.

Well, this article will give you an insight into the basic things that one needs to know about Google Ads Performance Max Campaigns.

Who should take advantage of Google Ads Performance Max?

There are mixed feelings about Google Ads Performance Max, but Viral Mafia, a leading Digital Marketing Agency In Calicut, encourages e-commerce firms to test it out right now. Also, we do not advocate testing it for lead generation firms unless you have excellent conversion monitoring in place.

And, regardless of your company goals, don’t even consider trying Performance Max unless you’re willing to pay at least $50-100 each day for at least a month; otherwise, it’s doubtful you’ll collect enough data and learn for the format to operate correctly.

What is Google Ads Performance Max?

Performance Max is a new type of automated Google Ads campaign that uses artificial intelligence to display responsive ads across major networks (Search, Display, YouTube, Gmail, Discover).

To launch these campaigns, advertisers must define and structure their creatives and activate them via Google Smart Bidding according to each advertiser’s goals.

After proving these to be highly effective campaigns, Google took another step forward. Local Shopping and Smart Shopping campaigns are now transitioning to Performance Max campaigns. “Starting in April, we will be upgrading our Local and Smart Shopping campaigns to Performance Max to give you access to additional inventory and formats on YouTube, search text ads and Discover,” Google said.

Advantages of Performance Max

In order to run a successful Google Ads campaign, you need to understand how the Performance Max bidding strategy works. Google Ads Performance Max is a new way to manage your campaigns and get the most out of your budget.

Google Ads Performance Max is a bidding strategy that automatically optimizes your campaigns for the best results.

The main benefits of using Performance Max are:

Improved campaign performance: Performance Max bidding automatically optimizes your campaigns for the best results, so you can get more conversions at a lower cost.

More control over your budget: With Performance Max, you can set a bid limit that ensures you never have to allocate additional money for campaigning.

Detailed reporting: Performance Max provides detailed reports that show you how your campaigns are performing and where you can improve.

How do I set up a Performance Max Campaign?

To set up a Performance Max campaign, follow these steps:

  1. Log in to your Google Ads account.
  2. Click on the “Campaigns” tab
  3. Click on the “+” button to create a new campaign
  4. Select “Performance Max” as your bidding strategy
  5. Set your bid limit and other campaign settings
  6. Save your changes.
  7. Start running your Performance Max campaign!

Things to keep in mind when setting up your Performance Max Campaign:

When setting up your Performance Max campaign, there are a few things to keep in mind:

Your bid limit: Be sure to set a bid limit that is comfortable for you. The bid limit is the maximum amount that you are willing to pay for a conversion.

Your campaign settings: Be sure to set other campaign settings, such as budget and location, that are appropriate for your campaign goals.

Your performance goals: Be sure to set performance goals that are realistic and achievable. Setting too high of goals may result in disappointment if they are not met.

Your keywords: Be sure to select keywords that are relevant to your products or services. Relevant keywords will help ensure that your ads are shown to people who are interested in what you have to offer.

Performance Max Best Practices

Here are some best practices to keep in mind when using Performance Max:

Monitor your campaigns closely: Be sure to monitor your campaigns closely to ensure that they are performing well. If you see any areas of concern, be sure to adjust your campaign settings accordingly.

Test different settings: Be sure to test different settings to see what works best for your campaigns. Try different bid limits and other settings to see how they impact your campaign performance.

Keep an eye on your budget: Be sure to keep an eye on your budget so that you do not overspend on your campaigns. You can set a budget for each day, week, or month, depending on your needs.


Google Ads Performance Max is a great way to improve your campaign performance and save money on your advertising budget. Be sure to keep an eye on your campaigns and test different settings to see what works best for you.

To integrate Google Ads performance in your Digital marketing campaign, do contact a leading SEO Company in Cochin, like Viralmafia.

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