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Digital Marketing Updates
How to Set Up Conversion Tracking in Google Ads
What is Google Ads Conversion Tracking? Imagine you have a jewellery shop. Customers are coming in because they saw your…
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Digital Marketing Updates
How to Conduct a Digital Marketing Audit?
Do you feel that your digital marketing is falling a bit flat? Are you spending so much effort and money?…
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PPC Updates
Top 5 Google Ads Agencies in Kerala
Everyone is very much used to this technological era of networking, and every action is dependent on it. Before purchasing…
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Digital Marketing Updates
Google Tag Manager vs. Hard-Coding: Which One’s Better for Tracking?
Imagine that you have started a website and are on the verge of starting a new business online. But do…
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Digital Marketing Agencies
AEO vs. Traditional SEO: How to Optimize for AI-Powered Search Engines in 2025
The era of typing simple keywords into the Google search bar is over. Search is evolving into a more intent-driven,…
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Digital Marketing Strategy
What Is Brand Identity and Why It’s Crucial for Your Business Success
One of the most renowned business leaders, Jeff Bezos, once said, “Your brand is what people say about you when…
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Digital Marketing Strategy
SEO vs. SXO: Why Search Experience Optimization Is the Future of SEO
SEO gets you traffic, but does it keep users engaged? Meet SXO where rankings meet real results.The evolution of rankings…
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Digital Marketing Updates
The Psychology of Colours in Branding: How Colour Influences Customer Perception
“Colours, like features, follow the changes in emotions” is a famous quote by Pablo Picasso. Colour has the power to…
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