The impact of COVID-19 on our personal and professional lives, everything has changed, from the manner in which we interact with our social circle, the way we shop for groceries, how we conduct business, and even how we work alongside our colleagues. Be it retail, hospitality, food, automotive, or recreation, there are few businesses that haven’t been affected by the pandemic, and companies across the world are trying to discover innovative methods to stay afloat. Subsequently, there is no time more important than now for rethinking and reinventing marketing strategies, especially digital marketing. Due to the current situation, apart from customers who already shop online, we will see an increasing number of customers who are new to the digital shopping experience.
In a consumer-driven market like India, this is also the best time to start with or strengthen your company’s digital marketing efforts, including Search Engine Optimisation, Search Engine Marketing, Pay Per Click advertising, Content Marketing, Social Media Marketing, and so on. Why? Research shows that even though numerous businesses halted their paid campaigns, overall traffic on the web has significantly gone up. A good digital marketing agency would advise you to interact with your potential audience and build new connections via online platforms like Facebook, Twitter, Instagram, and LinkedIn, many of which also let you go live. As you might be knowing, the popularity of engagement platforms like Zoom, and more recently Google Meet, have shot through the roof.
Companies can hire the services of a credible digital marketing agency in Kochi like Viral Mafia for SEO services, social media marketing, PPC marketing, Google Ads and more. Remember, even if you’re not offering a physical product, you can still get valuable traffic and leads. As many potential customers are working from home due to the pandemic, the number of users browsing the web will also be more, which means there is a good chance they will look for products and services once we tide over the current situation.
One of the best digital marketing companies in Kochi, Viral Mafia covers all of your digital needs, right from lead generation campaigns and content marketing to website development, e-commerce marketing and data analytics for performance optimization. Of course, the agency also offers a broad spectrum of services including branding and creative design, but we will concentrate on the digital marketing aspects for now.
Having closely worked with several fast-growing businesses in Kerala, Viral Mafia resolves issues that your company might be reluctant to take on, and promises to get your message across to the right customer at the right time and place. As a data-driven agency that connects human-centric design with real-world insights, Viral Mafia implements digital marketing strategies that have helped firms see positive impact on their businesses. The agency brings years worth of experience and practical knowledge to the table, making sure that your business enjoys the advantages of organic, social, paid, and referral marketing to increase growth. Being recognized as among the best digital marketing companies in Kochi is not an easy task by any means, but Viral Mafia has consistently demonstrated its competence, thanks to its dedicated team, innovative strategies, steadfast commitment to the clients and, of course, measurable results!
One of the most important things VIral Mafia advises is to be consistent and stick with ads that are known to be high-performing. The online visibility of companies will suffer when new ads have to be reviewed and approved, which is something you don’t want in this ongoing pandemic situation, so the best option is to extend the running of optimally performing ads.
This also seems to be the best time to build brand awareness with an online audience, as an increasing number of consumers are at home, and a lot of them are actively browsing the internet to pass time. Plan your ads in advance, create involving content about the value of your product or service, and how it will help the customer once they’re ready to buy. A helpful tip to increase audience engagement is to keep them updated with the latest company news and how you and your customer can help each other during this difficult time. For instance, a business can offer online shopping and promotions, free home delivery and so on, while the customer can help by purchasing gift cards, writing positive reviews and the like.
If business is slow, this time could also be an opportunity to capture new leads and develop an email marketing list, especially if your business is local, online, or service-based. Instead of sales promotions, Viral Mafia suggests that you use lead ad campaigns to increase leads and sign-ups for newsletters, and even create an audience base for future remarketing purposes.
We all know about remarketing, where a business re-engages with a previous site visitor, entices them to return to the site and finally convert. With a huge number of potential customers sitting at home due to the COVID-19 pandemic, it makes a lot of sense to get them back with incentives like special offers and free delivery. And it doesn’t apply only to website visitors; you can even target users who have engaged with your content across various social media platforms.
Slow sales could also give you the time and opportunity to develop and test new creatives for your audience. You can do A/B testing with a mix of new and existing ads, thereby identifying pointers that will aid in much more effective future campaigns.