Owing to the COVID-19 pandemic and its repercussions, the disciplines of branding and marketing have become all the more important. By the end of 2020 and the beginning of this year, digital marketing trends have become more specialised, even involving increased usage of digital influencers, while the domination of social media in the digital marketing industry is off the charts. For instance, the rapid growth of active internet users in the state demonstrates that the scope of brand marketing in social media is virtually limitless, and a gold mine for digital marketing agency in Kerala.
According to the top digital marketing companies in Cochin, the top-rated digital marketing techniques in the recent past were content marketing, SEO, Big Data, video advertising, mobile advertising, email marketing, and social media marketing. But now, following major shifts in internet usage and online behaviour, digital influencers have become more focussed on their social media audiences by changing their concept from targeted groups to targeted individuals. Research shows that 73% of consumers prefer companies that use a personalised marketing strategy. Clever and innovative strategies by marketing influencers like lead generation advertisements, contact number-based advertisements in Facebook, and remarketing advertisements for web traffic result in higher brand loyalty, higher engagement, increased conversions, and more repeat customers.
Understanding the customers’ needs and making memorable videos about their clients’ brands is what the best digital marketing agency in Kochi and Thrissur do, by not only placing those brands in the market, but also making them trending and, resultantly, earning a place in the audience’s mind. Leading online marketing agencies in Kochi know that photos, infographics, and creative works are of prime importance as they highlight the brands in business markets and propel them to the top position.
Content marketing by the best SEO companies in Kerala about the latest trends and updates makes customers more engaged, resulting in increased demand for interactive content. Instant sharing events and moments with the audience via livestream videos turn these videos into a moment of pride and happiness for both the brand and its targeted audience. Location-based brand-building strategies point businesses to the right locations where their customers need them, while simultaneously avoiding unwanted expenditure in their digital marketing budget. All of this translates into great business at efficient costs.
By employing all sorts of digital marketing techniques for tracking the source, medium, behaviour, and interests of the audience, prominent SEO agencies in Kerala lead the client to their goals by satisfying their customers’ needs, which in turn brings in more new customers via recommendations.
Thanks to these techniques, the growth of digital marketing has been immense and looks to skyrocket in the coming future. It also shows that digital marketing and social media enable nearly limitless options for marketers to discover the right media to develop their business. This year will also surely witness the domination of social media in the digital marketing industry, especially in advertising and marketing.
Viral Mafia Digital, the leading digital marketing agency in Kerala, have a dynamic team of experienced media planners and digital influencers who make use of all the above-mentioned strategies. A dedicated team for researching new digital marketing strategies is also present to help boost your business and assist you in creating a strong brand positioning in the market.