The best way to write blogs that rank on Google in 2024

Do you know that millions of blogs get published on the web every day? This has made it difficult for bloggers and digital marketing agencies to obtain a space on the first page of Google for their blogs. Today, bloggers should not only create compelling content, but their content should also be SEO-compatible, and doing so is so challenging due to the way algorithms function based on changing user behavior. However, there are multiple ways that will help you make your blogs rank highly on Google in 2024.

Let us see the best way to write blogs that rank on Google in 2024

Why write blogs that rank on Google

The digital world is growing rapidly, and the need to be visible and relevant on Google has become inevitable to beat the competition and exist in the market. There are some best practices that can make your blog rank highly on Google to match up with the changing algorithm. It is inevitable to write blogs that rank top on Google today!

Here are a few tips to make your blog rank on top of the list.

• Choose the right topic and write high-quality content – The first step is to identify the objective of the blog, what information it should convey, the target audience, and, based on that, decide the tone and language to be used. Blogs can be written in a simple, easy-to-understand language or in a high-end language with technical jargon that could be understood only by selected readers. Based on such criteria, perform thorough research on the topic and write a blog that is well structured, maintains a logical flow, is free of errors, and is grammatically correct. Readers prefer high-quality content that adds value to their blog reading experience.

• Give the right structure for your blog post – Any reader will prefer a well-structured blog over an unstructured blog. Hence, write blogs that retain a standard structure that makes it easy for the reader to identify the logical flow of information, have clear subheadings, bullet points, numbered lists, etc. Only a structured blog can make the reader continue reading it.
• Write catchy headlines that capture your audience’s attention- Grabging the attention of the readers is something you can’t afford to miss. No matter how well-written and informative the blog is, if the caption fails to attract readers, your blog will not be read by the target groups.
• Writing long-form content that helps in blog ranking – Long-form blogs are the ones that are ranked higher due to their SEO optimization than short-length blogs. Hence, aim for at least 800 to 2000 words. Long-format blogs are informative and will contain all the necessary points that the reader is looking for. It not only boosts SEO, it also improves user engagement.
• Integrate the right keywords so your content ranks highly on Google – Researching and integrating relevant keywords into your blog is inevitable to stay atop Google. You have to pick a few keywords related to the blog topic that are highly searched on Google. There are many online tools, both paid and free, that will help you with your keyword research. An example is Keysearch, a paid keyword search tool.
• Add CTA – CTA stands for Call to Action, the clear and concise message added at the end of the blog that prompts the readers to act in a favorable way as aimed by the blog writer. A CTA is important to guide the readers towards the next step leading from your blog.
• Optimize your blog post for higher ranking – Search engine optimization is the process of optimizing the content with relevant SEO keywords that will make your blog easily and highly discoverable on Google and other search engines. To optimize your content for SEO, you can make use of title tags, meta descriptions, and images.

Apart from these steps, you can also use crosslinks and external links to link your blog with other blogs or pages that will enhance the reader’s experience and help them get more relevant information. This will increase the traffic to your other blogs. You can also promote your blogs by posting them on different platforms, which will help you reach a wider audience. Also, by making use of analytics to determine your blog performance based on user engagement, average user reading time, etc., you can modify your content to make it more engaging and useful.

If you are looking for an online marketing agency in Kochi to help you deliver high-quality blogs, reach out to Viral Mafia, one of the top digital marketing agencies in Kerala.

Also, being a leading digital marketing company in Calicut, the blog writers at Viral Mafia are well versed in the blog writing strategies that will make your  blog occupy a top spot on Google.

So, what are you waiting for? Call us and get the best blogs written for you that top the Google search engine!