How Artificial Intelligence Will Impact Digital Marketing: An Analysis
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
-Charles Darwin
When he said that, he meant to survive at any cost and the best course is to adapt to the new world. Artificial Intelligence (AI) demands it.
The trend from man to machine is changing fast. First, the business world shifted to the digital world and now Artificial Intelligence is taking over. This ever-evolving landscape of the Internet world needs to be understood better. We must keep up with it and learn beforehand how it is going to change the scenario, otherwise, we might become obsolete.
Though, AI has made things easy and is time-saving, it is also replacing the need for manpower to achieve the task. It is more efficient and the scope of errors has drastically reduced. This makes it a powerful option to consider. Moreover, you don’t want to be left behind the lot. The shift is like a climate shift, it will take away all the existing strategies of marketing and turn them into something more foolproof, but at a huge price.
There is no way out but to learn this new tool, so that we can sustain ourselves in this industry.
The most prominent changes we can notice in Digital Marketing strategies are:
Promotional campaigns can be conceptualized and implemented in the shortest time possible. And a deep insight can be gained into the target audience.
Content can be easily created within no time. This feature makes the content creation part more like a child’s play.
Data can be collected and divided into segments based on age, income, sex, demographics, and other important factors. All this can be achieved very quickly. That means it will replace the old-fashioned sorting of data.
It will also answer all the customers’ queries with precision. That means no more dealing with irate or dissatisfied customers.
AI also takes part in Customer Relationship Management (CRM)
AI-powered Chatbots are available in the market that uses Natural Language Processing (NLP) to answer customer queries. It can also conclude and provide deep insights based on customer behaviour.
In SEO techniques, AI has started acting as a backbone. It could provide all the keywords, optimize content, link building, and website analysis could be done in no time. This speeds up the website’s ranking on SERP.
On social media, AI can create content, graphics, hashtags, posts and more to give you nearly perfect results, and it can also analyse Social Media Marketing Performance. Based on the interests, location and product, AI can create a perfect and personalised strategy for marketing.
AI could divide customers based on their interests, online engagement, purchase history, and other relevant factors, and this can help prepare a segment-wise list for e-mail marketing and send email blasts. AI can also identify spam emails and will sort that out into separate spam folders.
In content marketing, AI can recognize the trending strategies and ad formats that existing and potential customers are interested in and create similar content to grab more attention. AI could be used to create content with applications like Jarvis, Hemingway Editor, Grammarly, Co-Schedule, etc. Recently, Chat GPT and BARD have taken over the world by storm with their ability to answer any written question conversationally.
These days businesses are heavily investing in AI. That means you cannot ignore this new technology. To keep up with the trends you must invest and learn this new tool. The possibility of human error is nullified with this new tech.
If you are searching for a Digital marketing agency in Kerala, then you have Viral Mafia, where the new technologies are so well adopted that the marketing strategy will look easy and perfect in no time. All your needs will be taken into account. It is the best SEO agency in Kerala that has branches in Kochi, Calicut and Thrissur.
It is a one-stop solution for all your marketing worries. Services like Lead Generation Campaigns, Search Engine Marketing, E-Commerce Marketing, Social Media Marketing, Content Marketing, Search Engine Optimisation, Online Reputation Management, Web Designing, and Data Analysis are available.
At Viral Mafia, a team of more than 50 trained staff are working to make sure that you get the best output from your campaigns. The results will prove the efficiency of the Viral Mafia. Let it be any industry, Education, Hospitality, Healthcare, Automobile, Retail, or E-commerce, the Viral Mafia has the solution for its marketing woes.
You need to try out Viral Mafia today if you are a serious businessman willing to grow with the changing trends in marketing. The world of digital marketing is getting deeper by day, and is becoming the best choice for new entrepreneurs.
Be smart, chose Viral Mafia.
