MARKETERS SHOULD KNOW THESE 18 ONLINE REVIEW STATISTICS

‘’It is not what you sell, but how you sell and how you make them feel about it.’’ It is very important for the marketers to know the tactics of online reviews to build and retain the customer value and trust. Sometimes it doesn’t even matter what kind of business or service a company provides, but their online reputation and rankings are like an unavoidable element in customers’ points of view.

 Review is the critical appraisal or the evaluation regarding a product or service. It is very common that nowadays people choose online platforms for purchase, sale, or reselling. Even if a product is bought, there are instances when people will offer a rate for the product online. Therefore it is very essential for the marketers to know these 18 online review statistics.

What makes the online review important from a customer perspective? It is the best way to influence and make thoughtful decisions. The driven digital platform makes it a crucial journey before buying.

1. Influencing the customers Decision: Customers decisions and online reviews are connected proportionally so that they can influence the customers decisions to buy very effectively. Online reviews give customers a basic proof, as they help to give detailed study and research from the customer side before purchasing a product or service.
2. Positive and Negative Reviews: Reviews can be positive as well as negative. Marketers should be very vigilant because it is very helpful for the customers to upgrade and degrade. Positive reviews help to attract new customers and for others to know if they should trust that particular marketer or not. People sometimes look for negative reviews in order to know the threats and weaknesses of a company. What all are the points to know in advance before getting into a wrong turn? Negative reviews help the marketers to rectify their errors and mistakes.
3. Star Ratings: Does anyone really care about the star rating? Nowadays, when a customer leaves from a department store or after online shopping, the star rating pops up, and it is very convenient for the customers to give their rating in a fraction of a second. The higher the star rating, the better the credibility; it also helps in increasing the ranking and reputation. No matter what the customers thought or what their mind voice was, it is the easiest judgemental tool or the most accepted. Seeing the star ratings, people can have an elevated impression of the product or service.
4. Trust built upon recommendations: Reviews can be so playful that sometimes when the customers write a comment based on the product or the experience they share, they tell it with their whole emotions. Reading most of the customer comments makes us feel so special that they are recommending a particular product just like a member of their own family. There is no territory limit; people from two different poles decide to trust in a product or service sometimes from the comment of a single recommendation.
5. Networking: “Ignoring online marketing is like opening a business but not telling anyone.” Different reviews or people rating a particular product or even giving a recommendation for a product can help create a network on the digital platform.
6. Hike on social commerce: more reviews and recommendations means more networking. When networking is channelled, it helps give better ranking and hike.
7. Lack of trust in advertisement: when online reviews are hiking and customers are building their trust based on ratings and reviews, there is a major downfall in the way people think about advertisement. It has created a basic notion in their minds that advertisements are exaggerations to an extent. Advertisements sometimes can be very monotonous and follow the same pattern.
8. Important as a human element: there is an inevitable element from the online reviews that is so connected to the feelings and experiences of the existing customers. These online reviews act as a human element even though it is on a digital platform.
9. Reputation and goodwill: In business, a marketer should understand that a review is like building trust as proof.
10. Publicity: The relevance and acceptance of reviews is very common nowadays. People always look for reviews even when they come to know about a new product.
11. Small changes can lead to a big impact: sometimes reviews are a very informal way to promote a product or service, but that tiny rating or recommendation can help the marketer give a very good impact.
12. Suspicious of Fake Reviews: There are situations where customers have the feeling that these reviews can also be fake. They tend to use filters and become more alert even in judging a review.
13. Use of filters: There are many reviews available, but still sometimes business tends to happen, as in customers use filters for what all they need in a way they don’t waste their time. They only recommend what they need.
14. Accessibility: It is very common that any customer can access and understand due to its ease of use and availability.
15. Importance on the count: there will be an ascertain count for reviews, for example, 50 positive recommendations. These numbers will always be noted by customers. The number will stick in their mind.
16. Plays a vital role for jobseekers: reviews do not consider just consumers but jobseekers and the working sector also. Depending on these reviews, people will decide if or not to get a job in that company.
17. Responsibility on each review: business carries responsibility for each review. The way a company responds to their customers’ reviews can have a very good impact on their future long run and betterment.
18. Pace of response: Sometimes people expect to get feedback or replies to their review, especially when it is a negative comment.

Conclusion:

Therefore it is very crucial for the marketers to know the marketing techniques. If you are searching for the best digital marketing company in Cochin, the solution is Viral Mafia! Businesses should be able to understand how to control their brand across all the reviews and increase their business. To avail yourself of these services of digital marketing in Kochi, visit our website.