Digital Marketing Trends During COVID-19
No one would have expected such a massive shift in consumer behaviour as we’re seeing now. Due to the devastating impact of COVID-19 on our personal and professional lives, everything has changed, from the manner in which we interact with our social circle, the way we shop for groceries, how we conduct business, and even how we work alongside our colleagues. Be it retail, hospitality, food, automotive, or recreation, there are few businesses that haven’t been affected by the pandemic, and companies across the world are trying to discover innovative methods to stay afloat. Globally, even though cases are still on the rise, an increasing number of countries are gradually lifting restrictions, aided by social distancing, stronger sanitization measures, and protective equipment, in order to kickstart the free-falling economy. Subsequently, there is no time more important than now for rethinking and reinventing marketing strategies, especially digital marketing. Due to the current situation, apart from customers who already shop online, we will see an increasing number of customers who are new to the digital shopping experience.
In a consumer-driven market like India, this is also the best time to start with or strengthen your company’s digital marketing efforts, including Search Engine Optimisation, Search Engine Marketing, Pay Per Click advertising, Content Marketing, Social Media Marketing, and so on. Why? Research shows that even though numerous businesses halted their paid campaigns, overall traffic on the web has significantly gone up. A good digital marketing agency would advise you to interact with your potential audience and build new connections via online platforms like Facebook, Twitter, Instagram, and LinkedIn, many of which also let you go live. As you might be knowing, the popularity of engagement platforms like Zoom, and more recently Google Meet, have shot through the roof.
Companies can hire the services of a credible digital marketing agency in Kochi like Viral Mafia for SEO services, social media marketing, PPC marketing, Google Ads and more. Remember, even if you’re not offering a physical product, you can still get valuable traffic and leads. As many potential customers are working from home due to the pandemic, the number of users browsing the web will also be more, which means there is a good chance they will look for products and services once we tide over the current situation.
One of the best digital marketing agency in Kochi, Viral Mafia covers all of your digital needs, right from lead generation campaigns and content marketing to website development, e-commerce marketing and data analytics for performance optimization. Of course, the agency also offers a broad spectrum of services including branding and creative design, but we will concentrate on the digital marketing aspects for now.
Having closely worked with several fast-growing businesses in Kerala, Viral Mafia resolves issues that your company might be reluctant to take on and promises to get your message across to the right customer at the right time and place. As a data-driven agency that connects human-centric design with real-world insights, Viral Mafia implements digital marketing strategies that have helped firms see a positive impact on their businesses. The agency brings years worth of experience and practical knowledge to the table, making sure that your business enjoys the advantages of organic, social, paid, and referral marketing to increase growth. Being recognized as among the best digital marketing agency in Kerala is not an easy task by any means, but Viral Mafia has consistently demonstrated its competence, thanks to its dedicated team, innovative strategies, steadfast commitment to the clients and, of course, measurable results!
