How SEO and Google Ads Work Together to Build a Strong Online Presence

Working on online presence is like walking down a lane that is crowded with many individuals. There’s a lot of rush and the market is crowded because of the competition. It’s no longer a long-term option but a basic necessity that every business must fulfill. Every business strives to make its online space known and dignified; no matter what, they do their best to maintain their reputation.
SEO and Google Ads are two different aspects, but just as opposites attract and complement each other, a strong online presence relies on both working together. SEO and Google Ads are very different in features and application, but when they are applied together, it is very beneficial for the brand’s growth. Viral Mafia is the best provider of Google Ads service in Kerala, where all tactics work perfectly for the smooth functioning of your business.

What is the Difference Between SEO and Google Ads?

Cost: In the case of SEO, it is a cost-free method for building a strong online presence. It requires no direct cost; perhaps the investment is in terms of blog content, optimization, and backlinks.
Google Ads operates on a pay-per-click model, meaning they require a budget to run effectively.

Speed: SEO is a slow process where the updates and progress happen gradually. It will take around 3 to 6 months. There will be fluctuations in the Google ranking position. Since it is organic, with the help of blogs and keywords, the website will take up a position gradually.
Google Ads brings up instant results. Traffic starts within hours of launching.

Trust Factor: It acts like a marathon, where the results will have a high impact in the long term. Effective submission of backlinks and constant updating of blogs help the website rank in Google.
Whereas Google Ads means users may distrust or ignore your ad if they recognize it as a paid promotion. This can lead to lower click-through rates (CTR) and reduced ad performance. To improve trust, ensure your ads are transparent, relevant, and aligned with user intent to build credibility and engagement.

Best Applied For: SEO plays a vital role in improving ranking positions, offering sustainable results through organic growth, regular updates, and consistent maintenance.
Google Ads is best applied for quick sales, promotion, testing keywords, and for new product launches.

Why Using Both SEO and Google Ads Can be a Smart and Ideal Choice?

The use of SEO (search engine optimization) and Google Ads (paid Ads) can be very helpful and beneficial for the following reasons:
Reach Out to More People: SEO helps you to show up for detailed, long-term searches, while Google Ads can help you to put yourself in front of the targeted audiences.

You Can Learn Faster: Ads give you quick buyers while SEO helps in building a connection and fostering better loyalty and trust.

Effectiveness: Ads provide quick data on keyword effectiveness, improving SEO strategy. They attract quick buyers and build trust with researchers, covering all stages of the buying process.

Visibility: The application of both can help you double the visibility. Sometimes, your ad and your free listing appear together on Google, making your brand stand out more.

How Does SEO Support Google Ads?

SEO mainly helps to increase the performance and outcome of Google Ads better in three ways:

Highly Quality Leads with Lower Costs:

With constant updating of blogs and backlinks, Google will read the lead as well optimized, fast-loading, and relevant landing pages. SEO helps in improving the website’s position and user experience, and ads get a better quality score, which can lower the cost per click.

Trust and Authenticity:

It is a period where any individual goes to look for go for looking reviews and comments if they are looking for a product description or purchasing. rankings, and with the help of SEO, it happens to appear in the first place, with brands having high rankings. This will help to foster trust automatically. When they later click your Google Ads. they’re more likely to convert because your site already feels familiar and credible.

Brand Recognition Will Help to Improve the Performance of the Website:

Your paid campaigns will be more successful if people who view your free (SEO) listings go on to search for your brand and click on your ads.

How Does Google Ads Support SEO?

Instant Traffic: Instead of waiting for SEO results, you can test headlines, calls to action, and offers more quickly with ads.

Gives an Insight About the Behavior of the Audience: SEO helps to know the behavior and taste preferences of the targeted audience as well as customers. Ad data helps you fine-tune your SEO strategy by revealing which audiences and keywords perform best. Partnering of a brand with SEO helps with Google Ads to plan a strategy accordingly.

More Engagement: More clicks and interactions from ads can improve engagement, which may indirectly help organic rankings.

The Viral Mafia Approach to SEO and Google Ads Works Together to Build a Strong Online Presence

Viral Mafia employs a powerful business strategy to deliver optimal results by combining SEO (organic search growth) and Google Ads (paid promotions). This dual approach ensures the best possible outcomes for clients as per requirements. As a leading SEO agency in Kerala, Viral Mafia sets the benchmark for digital marketing excellence, maximizing online reach and delivering outstanding results.

Smart Data Sharing: To leverage SEO, we use data and insights from the conclusion of Google Ads such as audience behaviour and top-performing keywords. This process works both ways, strengthening both platforms.

Customized Strategies: Rather than handling SEO and Ads independently, we develop a single, cohesive plan that will increase your traffic and sales.

Real-Time Tracking: Digital marketing, including SEO and Google Ads, happens with frequent updates. It is very necessary to keep you informed about what’s effective. We track performance using sophisticated tools and dashboards.

Viral Mafia is the best and leading agency offering services such as SEO, SEM, and SMM. When SEO and Google Ads work together, you get fast traffic from ads while SEO builds lasting rankings, giving your business the best of both worlds. This powerful combo helps you grow faster and stay ahead of competitors. It is one of the top SMM companies in Kerala. For any business-related queries, contact the agency or visit the website.