Thrissur is referred to as the cultural capital of Kerala due to its spiritual, cultural and religious learning throughout history. The city provides higher facilities for entrepreneurs and is a major financial and business hub of Kerala, therefore the growth of digital marketing is high here. The digital marketing industry is booming in Thrissur. About 1, 80,000 people are now using digital marketing as a profession and it will be doubled by 2019.
There is a broad Digital marketing scope nowadays because digital media is the new media that works with the assistance of the web and has proved to be the quickest medium of mass communication. Digital marketing is a bunch of techniques utilized in promoting products or services on the web. It’s a method that brings several businesses together. Digital media, as well as social media, become a platform for sales, marketing, brand awareness and the introduction of the recent product. The growth in demand for internet-enabled gadgets has led to the exponential growth of digital media giving a push to the digital marketing of products and services.
Digital marketing helps in increasing website traffic, Building conversions, Raising brand awareness, making a brand identity and positive brand association, improving communication and interaction with key audiences.
Commonly used digital marketing ways are:
SOCIAL MEDIA MARKETING
Social media marketing could be a powerful way for businesses during which you’ll be able to speak directly to your audience through social media like Facebook, Twitter, Instagram, and Pinterest. Sharing content on social media networks helps to attain your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and alternative content that drives audience engagement.
SEARCH ENGINE OPTIMIZATION
Search engine optimization refers to techniques you can use to enhance your website’s ranking on the search engine results page. It helps to make the company’s web site more discoverable thereby driving traffic and sales. SEO focuses on optimizing online presence of a business in such a way that its sites are displayed by search engines once a user enters a local search for its products or services. Optimizing an internet site involves adding content, editing its content, doing HTML, and associated coding to increase its relevance to specific keywords and to get rid of barriers to the indexing activities of search engines.
A Digital campaign may be an elaborate, step-by-step approach to meet your marketing goals, whether or not those are to acquire a particular variety of new paying customers, increase brand mentions and “reach,” or achieve another measurable objective.
A content marketing campaign involves the creation and sharing of online material (such as blogs, videos, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Advantages for enterprises that use content marketing include increased sales, price savings and higher customers who have more loyalty.
SEARCH ENGINE MARKETING
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a web site in search engine results pages. With an increasing range of customers researching and buying products online, search engine marketing has become a vital strategy for increasing a company’s reach. In search engine marketing, advertisers solely procure impressions that result in visitors, making it an efficient approach for an organization to pay its marketing dollars. As an added bonus, every visitor incrementally improves the website’s rankings in organic search results.
PPC (pay per click), typically known as cost per click, is a cost-efficient method of online advertising wherever ads are displayed on search engine results pages. PPC ads stand out from the organic search results and get detected by the individuals searching for products and services.
Viral Mafia is one of the best digital marketing agencies in Thrissur giving all types of inbound marketing services to our clients to assist them to take their business to great heights.