With the rapidly changing Digital Marketing landscape, it is almost impossible to predict the future of digital marketing. Marketers and entrepreneurs need to be well-versed in the latest technologies to stay on top. Given the amount of time people are spending online, the year 2021 should be a promising one for Digital Marketing agencies.
In 2020, there was a major shift in consumer behavior, with more people turning to digital platforms. To continue to elicit action, is the major challenge that digital marketing agencies face, given the discerning nature of users. Another thing that is crucial, is how they convey the potential ROI of their services, as clients are still likely to be very protective about their marketing budgets.
In 2021, digital marketing is likely to become a more crowded space but those that can position themselves as strategic partners rather than just another service provider will certainly be at an advantage. As people love things that are quick and catchy, short-video platforms have gained popularity. Research, strategy and creativity are some of the aspects that digital marketers need to work on, to balance branded messaging with the carefree tone associated with short-form videos.
In 2021, Marketing Automation will become an essential industry mainstream, helping marketers to better convert leads, generate personalized content, and track results. Another aspect that marketers need to focus upon in 2021 is to customize customer communications and experiences based on their interests and behavior as shoppers are more interested in personalized marketing.
Shoppable posts will gain more popularity in 2021 as consumers are on the constant lookout for the easiest way to shop. Artificial Intelligence will continue to grow. Artificial Reality, which is just like shopping in person, is becoming quite popular and companies will incorporate this trend more than ever before. Voice search technology will be used more in 2021. Content will have to be optimized to voice-friendly terms and phrases.
Marketers will definitely make use of the illusion of in-store shopping through virtual reality in 2021 so as to attract more customers. E-Commerce social media platforms and their websites will be showing more interactive content and content that matches the brand identity and ethos ensuring that the brand stands out from the competition. Social media platforms like Facebook Messenger and WhatsApp are likely to be used by marketers in 2021 to help reach their target audience and also to network with other brands at the same time.
Another great strategy that would be adopted by marketers in 2021 is Programmatic Advertising which involves placing ads in desirable places, at the time when the target audience is present.
Viral Mafia Digital, the digital marketing agency in Kerala has been successful in adapting to the changes caused by the pandemic and is offering the best services to its clients. Being one of the best SEO and PPC companies in Kerala, Viral Mafia Digital at Kochi, develops ideal PPC strategy and SEO campaigns to deliver best results.