How can google ads help you advance your business goals?

Business is like a baby. The more you cater the better it grows. Even a little carelessness can cause an irreversible loss. To prevent it from stagnating or deteriorating one must be completely invested in the idea of business advertising.

Advertising is like reinventing your business and giving it a new outlook that one cannot overlook.  

Imagine you own an apparel store in your hometown. You have set it up very recently or it could be an old one. It is a small place, but you have the best products, the latest fashion, and a price range suitable for all kinds of customers. You guarantee the product. You have the best suppliers and are ahead of the market needs. Unfortunately, no one knows about you or you have a limited reach. How well do you think your business will run?   

How are you going to get the audience to know about its reliability unless you showcase your product quality and attract customers?

The only people who accidentally pop in are the customers, which alone is not so good for the business. They might go ga-ga about your product, but what good is that? If you solely depend on mouth-to-mouth advertisements from those satisfied customers, you won’t reach far. There is a sea of marketing options yet to be explored by you.

If you aim to expand your business and you want the best of customers to reach you, all in a short period, you must invest in advertisements. It is the best way to overcome anonymity that is corrosive to your business. Advertisement is also done in various ways. Print media, pamphlets, marketing executives, satisfied customers, electronic media, etc are the different kinds of advertising platforms. But you need to be updated with the current trend.   

You must opt for the most modern way to maximize your reach to your target customers. The most popular among them is the Internet. The Internet is the one solution for all your problems. You can access it from almost anywhere and from within your comfort zone.  

Every Tom, Dick, and Harry is connected to the web through all the phones and PCs they have with them. This is an inexhaustible platform for spreading the word.

Moreover, it establishes trust with your customers as most of them are convinced about the legitimacy of the products they have seen or known before. It means, if they knew the name, they would come looking for the store by themselves either physically or virtually. Your business will boom if a majority of target customers get to know your name. All you need to do is get yourself a good advertisement platform that is capable of showcasing your business in its best outfit. It is showing up for that business deal with millions at a time.

Here comes Google Ads to your rescue.

The most widespread platform that will open worldwide doors to you is Google Ads. It has the highest audience and has the most intelligent way of introducing your products to your target customers. You will appear to all those looking for similar products and your customers will remember your name for the quality of service you provide.

The ease of access to your store will multiply the sale in a short time. You may lead the market with the level of services you provide. When it comes to the given product catalog you will be the uno. You may have to compete but depending on the exceptional ideas you can come up with, you can dominate.  

It works like a magician and within no time, your business will soar.     

How do Google Ads work?

Google has become a household name for search engines. People say “Google it up” instead of “Search it”. This means Google is the most experienced in dealing with people’s whims and wishes. It understands the pulse of the demographic. You can place your demands and it will fulfill them for you by bringing in all the relevant information.

Google’s pay-per-click (PPC) platform is what is popularly known as Google Ads (also formerly known as Google AdWords). This means you will be seen across all of Google’s properties. Your product may appear as display ads, shopping ads, youtube ads, and more, but the most common type is Search ads which fall under Search Engine Result Page (SERP) ads.

SERP has two categories: One Paid results and the other Organic results. Paid results are given preference in SERP. Display ads appear in the entire Google display network, which is a collection of third-party websites that have agreed to the terms of Google Ads. It can be texts, videos, images, or rich media format. It targets its audience based on a well-advanced algorithm to maximize its reach.

Whereas, shopping ads can be seen under both SERP and shopping tabs. Under shopping ads, you won’t be able to use target keywords. Instead, by using the catalog of your products, Google will match them. You can only tell Google which keywords are not relevant to your ads and don’t want to appear for them.

Next on the list is youtube ads which work similarly to display ads. As Google owns youtube your advertising videos, texts, or display ads appear in between, before, or after a video played on youtube and also elsewhere on the platform.

This is all a game of cockies, keywords, and their relevance. Google’s algorithm recognizes and grades the advertisers in priority. Based on the scores given, it displays in ascending order on SERP.

Let’s list out the advantages of using Google Ads for business growth

Targeted Advertising: Google Ads allows you to target specific audiences based on their interests, search queries, location, and device, among other factors. This ensures that your ads reach only the most relevant people, increasing the chances of conversion and return on investment.

Measurable Results: Google Ads provides detailed reports on the performance of your ad campaigns, including metrics such as clicks, impressions, click-through rates, conversion rates, and cost per click. This enables you to track your progress and optimize your campaigns accordingly.

Cost-Effective: Google Ads works on a pay-per-click basis, which means you only pay when someone clicks on your ad. This makes it a cost-effective advertising solution, as you can set a budget that fits your financial capacity.

Flexibility: Google Ads allows you to adjust your ad campaigns in real time, enabling you to make changes to your ad copy, keywords, targeting, and budget to optimize your results. This flexibility ensures that your ads remain relevant and effective in a dynamic business environment.

Increased Brand Awareness: Google Ads helps to increase your brand’s visibility, as your ads are displayed on the search results page, display network, and YouTube. This exposure can lead to higher brand awareness, customer engagement, and loyalty.

What is the cost of Google Ads?

Based on the industry, geographic location, competitiveness of your keyword, and quality of your advertisement campaign, the cost is determined. It is estimated that in the US $2.32 is the average cost per click, whereas in other nations it is lower.

There are different plans you can opt for considering the different requirements. Starting from Setting a Budget Cap, you can opt for Staying Flexible and Pay for Results plans.

With a Budget Cap, you can set monthly limits to your expenditure on advertisement campaigns. With Staying Flexible you do not have to commit to anything long-term, adjust your budget, and pause whenever required. When it comes to the Pay for Results plan, you will have to pay only when there is an action taken like clicking on the website or calling in.    

They also have a performance grader which is free. It conducts an audit on your campaign site and gives you the exact details of the activity taking place and points towards the areas of improvement.

Setting up all this on a Google platform is what stops a layman from exploiting this extensive platform. That is where Digital Marketing Agency in Kerala like ‘ViralMafia’ comes to play their part. ViralMafia has a team of experts with exclusive experience in this advertising genre and their team of experts like web designers, campaign runners, and content writers will help prepare you for a takeoff on the internet through advertising your product.

Viral Mafia offers services like Lead Generation Campaigns, Search Engine Marketing, E-Commerce Marketing, Social Media Marketing, Content Marketing, Search Engine Optimization, Online Reputation Management, Web Designing, and Data Analysis. It has branches in Calicut, Kochi, and Thrissur.

Till today Viral Mafia has completed more than 2000 projects and has over 125 clients. With a team of more than 50 members, the business generated is over 400 crore.        

With Viral Mafia your idea will shine like the morning star in the sky and your being a viral sensation on the internet will play the trump card for your business. With this little investment you make, you are getting insured for the success of your business.  

All you need is to sit back and think about what you need to showcase. Viral Mafia will come up with the best of the suggestions and you can just modulate it as per your requirements and blissfully go on air. All you need to take care of is the quality of your service and your name will lead the market.       

How can google ads advance your business goals? Still worried! Just contact Viral Mafia they have the answer to your every trivial question.

So it’s time to take that front seat in the business class and soar higher.