Which is better for my brand: Digital marketing agencies or freelancers?
As a business owner, you might be dealing with a hundred different things simultaneously, leaving no time for dedicating yourself to the most important aspect- marketing.
These days, if you are not online, you don’t exist. Your products or services, no matter how good, don’t matter if it is not found online. No one will put their trust in you if you are oblivious to them online. This is the reason one must hire a digital marketer.
Digital marketing is an art and science fused to generate the maximum return on investment out of your business by maximizing your reach. Once, the right people become aware of your presence, getting them to choose you gets easier.
If your business is in its infancy then you may find time to digitally market it yourself with your impeccable knowledge of the product or service that you offer along with the basic digital knowledge and improve your ROI. But as the business grows, you will find less and less time to invest. At that point, you might need experts who can take care of it for you.
Digital marketing agencies vs Freelancers?
Let’s understand the basic difference between digital marketing agencies and freelancers.
A digital marketing agency is a marketing service provider offering 360-degree digital support and has a dedicated team of experts who are trained in various creative and technical aspects of online marketing. The team has a hierarchy and is managed by a head who oversees and assures the delivery of quality marketing services generating sales.
They may come with a considerable price tag when compared to freelancers, but they deliver what they promise.
This has the advantage that you don’t need to repeatedly explain your ideas to different members. Their account managers will take care of your requirements while knitting the strategy. The contract will specify all the targets that they are going to set for your marketing and it becomes worryless for you. You can always do a background check and locate them. you can even find reviews and their credentials before offering them the contract.
Unlike freelancers, a digital marketing agency may have many clients, hence, you may not be the only client on their list. But you can be assured that you will get your results in time by prioritizing your work.
On the other hand, a freelancer is usually someone who has experience working in other digital marketing companies and is well-versed in the different techniques of digital marketing. They work on their own time. They have to take care of all the aspects of their business starting from getting clients to getting repeat offers.
Most of them work from remote locations and disappearance is common. Running a background check is rarely possible.
They may be exceptional in what they do but expecting them to value time is a great risk. Most of them do not encourage contracts and do not commit. Also, they may be an expert in some of the aspects, but for other areas, you might need to hire another freelancer. This means though they cost less, you may have to hire more than one freelancer to do the job.
Most of your time is lost in explaining the ideas again and again to get the perfection you are looking for. But you can always choose the right candidate for your niche with freelancers.
All these pros and cons when weighed will give you the wisdom to choose between Digital agencies and freelancers for your marketing. It is you who need to understand your requirements first and then decide whom to hire for digital marketing.
Sometimes when the business is slow and you are running low on budget, you can get help from freelancers, but when things are fine but you don’t have the time or patience to deal with things and want them to be sorted out by someone else, you can contact a digital marketing agency. For an organized solution to your marketing woes, a digital marketing agency is always the best choice.
If you too are looking for a digital marketing solution, the Viral Mafia, a Digital Marketing Agency in Kozhikode has the answer. Viral Mafia has a team strength of over 50 members. There is an expert for each role who will ensure quality service at Viral Mafia.
Services like lead generation campaigns, search engine marketing, E-commerce marketing, social media marketing, content marketing, search engine optimization, online reputation management, web design, and data analytics are available with Viral Mafia.
As a part of empowering people with digital knowledge, Viral Mafia has started Growth Academy where industry experts train on different aspects of digital marketing. This can turn amateurs into professionals and take the digital marketing to the next level.
Viral Mafia has also marked its presence as a Digital Marketing Agency in Kochi. Viral Mafia has a long clientele including some of the well-known brands who can reassure you with their success stories.
It is not the company but the people working that makes it a good digital marketing agency to work with.
