Best Platforms for E-commerce Marketing

E-commerce is a magic word that has led the world to expand from being local to global. Your neighbourhood store is spreading wings with its online presence. Electronic Commerce has brought all the world’s businesses under one roof and has changed the landscape of buying and selling forever.

According to experts, 58 % of total internet users make purchases online per week. In 2022, online sales reached over 5 trillion dollars worldwide and this number is expected to grow in the coming years. This boom in online sales is indicative of the current trends and is showing how imperative it is for small and big businesses to invest in E-commerce.

The online market offers countless platforms to engage in E-commerce. In this blog, we will discuss the best ones on the list.

To determine the best E-commerce platform, first, you must consider the nature of your business and accordingly decide which one suits yours.

• Wix- It is best suited for individual sellers. It has a drag-and-drop website builder and offers customizable templates, web hosting, and domain name registration. Creating a  basic website is free but it costs for E-commerce options.   

• Shopify- It has options to choose from 100 paid and free themes for your website building. Shopify comes with complementary tools and features for multichannel selling and dropshipping. That means you can directly sell from your website on social media and third-party marketplaces.

• BigCommerce- This E- commerce platform targets big businesses. It offers a lot of customisation options and web hosting, but one cannot register its domain name through BigCommerce. You will have to purchase and port it from a different source. It features international selling, SEO Tools, and multichannel selling on social media and third-party marketplaces.

• Adobe Commerce- For businesses with PHP programming experience, Adobe Commerce is the best bet. It is a non-hosted E-Commerce platform that can be customized by developers. The process of setting up a platform is complex and it costs. You may need advanced coding and development skills to be up and running on Adobe Commerce.

• WooCommerce- WordPress users can go with this platform. WordPress being a content-driven website is not the perfect host for E-Commerce. That is where WooCOmmerce comes into play. It works as an add-on to popular blog posts on the website making it easy for sellers to sell through the website.

• Squarespace- Like Wix, it also comes with a drag-and-drop option to build a website. You don’t need to be a tech-savvy person to build your platform here. The only downside is that it is not an online selling platform, but a website builder. That means one has to do enough coding to turn it into an E-Commerce platform. It is best known for its high-quality templates.

• Bigcartel- If you are an artist or in a creative profession, this is the best option you can find in the market.it offers customizable templates, domain name registration, and marketing tools. You can customize your website, but it puts a limit of 5 images for each product. Payment and integration options are also limited, making it difficult to scale multichannel selling. The price depends on how many products you are selling, which means it will pose a problem in terms of cost while the business increases.

• Weebly- If you own a small-scale business or store and are just content with your online presence, then Weebly owned by Square is the right choice. It is easy to set up a website through Weebly, but you can’t use a domain name of your choice or remove ads from the webpage until you pay for the service.

• Volusion-  It has been around since the inception of E-Commerce. Volusion offers no free plans and can only sell physical products through them. You can easily create the homepage and product page and integrate with over 30 payment gateways and sell unlimited products online. The highlight of Volusion is that you can set it up quickly with an easy interface.   

• OpenCart- It is free. You can set it up by choosing from over 13000 modules and themes along with plenty of integrations. You can set up and manage multiple stores and has an informative dashboard with metrics like sales and repeat customers.

• 3dcart- It is convenient for businesses that are familiar with E-Commerce. It does not offer many features, but you can easily build a mobile store for your business. The API and apps on 3dcart can be used to integrate with third-party apps.  

It is understood that most of us are not yet ready to use these tools due to the lack of technical knowledge and you might feel stuck. That is where Viral Mafia, a Digital Marketing Agency in Kochi comes into play. Viral Mafia has experts to deal with all your technical and creative woes. Viral Mafia has earned a reputation as a Digital Marketing Agency in Kerala through its undying efforts to help its customers with a fighting chance to stay on top of their industry.

Your business too can start climbing the ladder of success with Viral Mafia.