{"id":226,"date":"2019-11-21T10:47:56","date_gmt":"2019-11-21T05:17:56","guid":{"rendered":"http:\/\/theviralmafia.com\/blog\/?p=226"},"modified":"2022-12-21T15:28:22","modified_gmt":"2022-12-21T09:58:22","slug":"importance-of-structured-data-in-seo","status":"publish","type":"post","link":"https:\/\/theviralmafia.com\/blog\/importance-of-structured-data-in-seo\/","title":{"rendered":"Importance of Structured Data in SEO"},"content":{"rendered":"<p>The importance of structured data in SEO is being widely recognized by the <a href=\"http:\/\/www.theviralmafia.com\/kochi\/\">digital marketing agencies in Kochi<\/a>. Structured data in<a href=\"http:\/\/www.theviralmafia.com\/search-engine-optimization\/\"> SEO<\/a> is a type of data that is highly organized and can be understood by machine language. We face different types of structured data every day such as numbers, currency, dates, addresses, names and so on. <a href=\"https:\/\/yoast.com\/what-is-structured-data\/\">Structured data<\/a> is the metadata stored in the web-page but invisible for the user. It is a way of providing information about your content to Google.<\/p>\n<p>To do this, we need to use language it can understand and the most common language used is <a href=\"http:\/\/schema.org\/\">Schema.org<\/a>, which supports three main formats: <a href=\"https:\/\/en.wikipedia.org\/wiki\/JSON-LD\">JSON-LD<\/a>, Microdata, and <a href=\"https:\/\/en.wikipedia.org\/wiki\/RDFa\">RDFa<\/a>. Google recommends using JSON-LD wherever possible, as it can be easily understood and implemented. SEO\u2019s structured data helps search engines better understand what the content is specifically about.\u00a0 Structured data can also create a good result for users of all kinds. Among alternative things, it will offer the simplest data relating to a company providing marketing management itself has presented that company within a page.<\/p>\n<p>The most attractive feature of structured data is that it is possible to manipulate, input and search among its data. Another forte of structured data in SEO is that it is a very comprehensive type of data and provides useful information as well as helping companies rely on more than only the paper-based systems. Google finds it easier to understand structured data in comparison with unstructured data and semi-structured data, and recently encouraged web users to use structured data with JSON-LD format. SEO professionals of <a href=\"http:\/\/www.theviralmafia.com\/kochi\/\">internet marketing<\/a> have used structured data since way back like structured <a href=\"https:\/\/www.w3schools.com\/xml\/xml_whatis.asp\">XML<\/a> data. Unstructured data, which is caused to duplicate data, is a No-No for SEO because it will result in different URLs for the same product. But, if you use structured data, the website will be clear for both the search engine and the user. In other words, by using structured data, you will have an internally consistent website which is a favorite for the search engine and has a positive effect on search engine ranking of your website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The importance of structured data in SEO is being widely recognized by the digital marketing agencies in Kochi. Structured data in SEO is a type of data that is highly organized and can be understood by machine language. We face different types of structured data every day such as numbers, currency, dates, addresses, names and &hellip;<\/p>\n","protected":false},"author":1,"featured_media":227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[68],"tags":[9,5,7,8,4,12,11,10,6],"class_list":["post-226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-updates","tag-advertising","tag-internet-marketing","tag-marketing","tag-online-marketing","tag-seo","tag-seo-agency","tag-seo-company","tag-seo-services","tag-structured-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importance of Structured Data in SEO - Viral Mafia Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theviralmafia.com\/blog\/importance-of-structured-data-in-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importance of Structured Data in SEO - Viral Mafia Blog\" \/>\n<meta property=\"og:description\" content=\"The importance of structured data in SEO is being widely recognized by the digital marketing agencies in Kochi. Structured data in SEO is a type of data that is highly organized and can be understood by machine language. 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