Driving high website traffic is a dream of every marketer, as it is a crucial element in digital business growth. You can use social media platforms to attract traffic to your website, as people spend a lot of time on these networks.
Some useful social media tips to convert your visitors to leads are:
Optimize your Social Media Profiles
Your social media profile should make a great first impression. No important information should be missed out while filling your profile details. Your social media biographies must include the right set of keywords. By adding a link to your website’s home page, a sense of brand credibility is conveyed. Do not forget to add branded cover images featuring your logo and products.
Engage with your audiences consistently
Social media plays a great role in connecting you with your target audience directly. Customer experience can be improved by obtaining feedback in real-time..When sharing your own content, use relevant hashtags. Start genuine conversations with people who include them in their social media posts. Contribute to relevant forums.
Focus on sharing visual content
VIsual content and images, in general get more views, likes, clicks and reshares than any other type of post. You can make your content look unique and appealing by adding elements like graphics, infographics, GIFs, videos, photos, and animations. Visual content sharing platforms can also be utilized. You must create out of the box visuals that speak volumes about your brand and niche products.
Post regularly on your social media in order to develop an excellent social media marketing strategy. Being proactive pays. By using social media management tools, you can optimize your publishing activity.You need to post when your target audience is most active. You can take help of tools that help you determine their ‘peak time’, allowing you to tailor your posting schedules around their daily routines.
Promote your blog posts
By creating quality blog posts and sharing them through social media, you can generate a number of new leads. Blog posts can also be repurposed to utilize them better. You must promote your blog content with a variety of messages to keep your feed fresh and attract more visitors to your website.
Create Viral Content
Viral content is quintessential to drive traffic. You should incorporate hilarious memes with secure messages and funny captions into your brands or products, taking care to stay away from sensitive issues. Videos must be appealing to human senses. Use unique, enticing and relatable content.
Viral Mafia Digital, a leading Digital Marketing Agency in Kerala will help you in implementing the social media strategy, just right for you to create a surge in website traffic. The best SEO company in Cochin,Kerala, Viral Mafia also provides one of the best PPC marketing services, helping you revamp your website by using a customer-centric strategy. You can completely rely on Viral Mafua, to generate leads for you and enhance your business growth.